Choosing the right calling solution can significantly impact your team’s productivity, customer experience, and overall sales performance. With outbound communication playing a critical role in lead generation and relationship management, businesses need tools that are not only reliable but also tightly integrated with their existing CRM systems. Salesforce recognised this need and introduced a built-in dialer designed to streamline outbound calls, minimise manual tasks, and keep reps focused on high-value interactions.
In this blog, we’ll take a closer look at Salesforce Dialer, exploring its standout features, pricing structure, real-world limitations, and best practices for maximum impact. We’ll also compare it with modern alternatives like FreJun to help you understand where it stands in the current landscape of business communication tools. Whether you’re just getting started with CRM-based calling or looking to upgrade your current dialer.
Table of contents
What is Salesforce Dialer, and what are its Features?
Salesforce Dialer is a native calling tool integrated within Salesforce’s Sales Engagement platform. It empowers sales and service teams to make outbound calls directly from contact, lead, and opportunity records, reducing manual effort and improving call efficiency. Rather than switching between external dialers or third-party phone applications, reps can click-to-dial, log calls automatically, and manage conversations seamlessly within the CRM interface.
Salesforce Dialer enhances productivity by keeping all call activities centralised, ensuring better data accuracy and faster follow-ups. With features like voicemail drop, call monitoring, and local presence dialling, it becomes easier for teams to maintain consistent communication at scale. As part of the Salesforce ecosystem, Salesforce Dialer ensures native compatibility with other tools like Sales Cadences and real-time activity tracking, making it a preferred choice for businesses focused on streamlined sales outreach.
Key Features of Salesforce Dialer
- Click-to-Call: Initiate calls with a single click from Salesforce records.
- Call Logging & Notes: Automatically logs call details and lets reps add follow-up notes in real time.
- Voicemail Drop: Leave pre-recorded voicemail messages with one click.
- Call Monitoring & Coaching: Managers can listen to live calls and guide reps.
- Local Presence Dialling: Use localised phone numbers to increase answer rates (requires additional setup).
Pricing: Starts from $5 per month
G2 Rating: NA
Limitations of Salesforce Dialer and How FreJun Fills the Gaps
While Salesforce Dialer is useful for basic outbound calling within the CRM, it has several limitations that can hinder growing or modern sales teams. These gaps become more evident as businesses scale, require more intelligent features, or operate across diverse markets like India.
1. Limited to Salesforce CRM
You can’t use Salesforce Dialer outside the Salesforce ecosystem. It’s not suitable for teams that use multiple platforms. In contrast, FreJun integrates seamlessly with over 10 CRMs, including Zoho, HubSpot, and Freshsales, making it a more flexible solution for cross-platform teams.
2. No AI Call Transcripts
Salesforce Dialer lacks advanced features like transcription, sentiment detection, or AI-driven summaries. FreJun fills this gap by offering real-time AI transcription, smart call summaries, and analytics that help reps improve performance with every call.
3. Complicated Pricing
Understanding Salesforce Dialer’s pricing can be difficult due to extra costs for licenses, telephony providers, and partner tools. FreJun simplifies this with clear, transparent pricing, no hidden fees, or setup surprises.
4. Limited Indian Market Support
Salesforce Dialer isn’t built with India-specific needs in mind. FreJun, however, is developed in India and supports toll-free numbers, regulatory compliance, and regional presence dialling, making it ideal for Indian businesses and call-heavy operations in the region.
FreJun vs Salesforce Dialer: Feature-by-Feature Comparison
When comparing FreJun and Salesforce Dialer, it’s clear that FreJun goes beyond the basics. While both offer essentials like click-to-call, voicemail drop, and call logging, FreJun adds advanced features such as AI-powered transcriptions, smart call summaries, and detailed analytics dashboards. Unlike Salesforce Dialer, which only works within Salesforce, FreJun supports over 10 CRMs, provides instant local presence dialling, Indian number support, and transparent pricing, making it a more flexible and business-friendly choice, especially for teams operating in India or across multiple platforms.
Why Businesses Choose FreJun Over Salesforce Dialer
Businesses prefer FreJun because it offers more flexibility, deeper insights, and smarter automation. With support for multiple CRMs, AI-powered features, and India-specific tools, FreJun helps teams streamline calling, boost productivity, and scale faster, without being locked into a single platform.
- Call Automation: FreJun allows businesses to automate outbound and inbound calls through power dialers and customizable workflows. This eliminates manual dialling and ensures timely follow-ups, helping teams engage with more prospects in less time.
- Call Recording & Transcription: All calls made through FreJun can be automatically recorded and transcribed using AI. These transcripts help teams review conversations for quality assurance, compliance, and coaching purposes without needing to listen to every call.
- CRM Integrations: FreJun seamlessly integrates with top CRMs like Salesforce, Zoho, HubSpot, and LeadSquared. It ensures all call activity is logged, contact records are updated in real-time, and agents have full context before reaching out.
- Real-Time Analytics: The platform provides live dashboards and customizable reports that track call volumes, agent performance, and call outcomes. Managers can use these insights to optimize team workflows and improve productivity.
- AI-Driven Insights: FreJun uses AI to deliver call summaries and actionable insights post-conversation. This enables faster decision-making, personalized customer engagement, and better tracking of follow-ups and next steps.
Best Practices for Dialer Usage
To get the most out of your calling tools, it’s essential to follow structured best practices that enhance efficiency and consistency. Whether you’re using Salesforce Dialer or a flexible solution like FreJun, adopting strategies like scheduled call cadences, voicemail automation, real-time syncing, and data-driven training can significantly boost team performance. The right practices turn every dial into a smarter, more impactful conversation.
1. Use Call Cadences
Create structured call plans based on lead scores, last engagement, and deal stage. This helps reps focus their energy on the most promising prospects. FreJun enables automated workflows to manage cadences without manual tracking.
2. Drop Voicemails Smartly
Voicemail drops allow reps to leave consistent, pre-recorded messages with a single click. This reduces repetition and maintains a professional tone in every call. FreJun makes this feature easy to deploy at scale.
3. Review Call Insights
FreJun offers more than just logs; it delivers speech analytics, emotion detection, and keyword tracking. These insights help managers understand customer reactions and rep performance. Use the data to adjust strategies and improve results.
4. Train Using Real Calls (Salesforce Dialer & FreJun)
Both Salesforce Dialer and FreJun provide access to call recordings for training purposes. Use real conversations to highlight best practices, handle objections, and onboard new reps. It’s one of the most effective ways to level up your team.
5. Sync Data in Real-Time
Manual data entry slows teams down and leads to errors. FreJun ensures all call activity, notes, and outcomes are synced instantly to your CRM. This keeps your records clean and improves follow-up accuracy.
Key Takeaways
While Salesforce Dialer offers foundational features like click-to-call, voicemail drop, and automatic logging within the Salesforce ecosystem, it shows clear limitations when it comes to flexibility, intelligence, and scalability. It only works within Salesforce, lacks AI-driven capabilities like transcription or smart summaries, and requires additional setup for advanced functions like local presence dialing or analytics. For businesses operating in dynamic or fast-growing environments, especially across multiple CRMs, these gaps can quickly become bottlenecks.
FreJun addresses these challenges head-on by offering a more modern, intelligent, and region-aware calling experience. With AI-powered transcription and summaries, seamless integration with 10+ CRMs, and plug-and-play local presence dialing, FreJun is built for scale. Its focus on Indian market readiness, including DND filtering, toll-free and local number support, and transparent pricing, makes it an ideal solution for startups, SMBs, and enterprise teams alike. In short, while Salesforce Dialer is suitable for basic use within its ecosystem, FreJun delivers a broader, smarter solution tailored for today’s high-performing teams.
Final Thoughts
For businesses looking beyond just a basic dialer, FreJun emerges as a feature-rich, flexible, and intelligent solution that meets the needs of modern sales and support teams. While Salesforce Dialer may work well for teams already embedded in the Salesforce ecosystem, it lacks the depth and agility required by growing businesses. FreJun bridges that gap with AI-powered transcriptions, smart call summaries, real-time analytics, and seamless integration with over 10 CRMs, empowering teams to automate more, manage less, and stay focused on conversations that close deals.
What truly sets FreJun apart is its attention to the Indian business landscape. With built-in features like DND filtering, local and toll-free number support, regional presence dialing, and transparent pricing, FreJun is not just a dialer, it’s a strategic calling platform built for scale. Whether you’re a startup aiming to grow or an enterprise managing high call volumes, FreJun helps you optimize every interaction without the limitations of a single ecosystem. For teams that prioritize performance, compliance, and future-readiness, FreJun offers a clear and compelling edge over Salesforce Dialer.
Further Readings – 15 Best Automated Calling Software
FAQs
Yes, many teams prefer a dialer that offers flexibility across multiple CRMs. While Salesforce Dialer is limited to the Salesforce platform, FreJun supports over 10 CRMs out of the box, giving businesses more freedom to adapt their tools to existing workflows.
Absolutely. While Salesforce Dialer lacks AI-driven post-call automation, FreJun includes smart AI summaries and real-time transcription, helping teams save time on manual note-taking and stay focused on customer conversations.
Basic dashboards may not give managers the depth they need. FreJun provides advanced analytics with real-time metrics, keyword tracking, and agent performance insights, making it easier to optimise strategies and coach reps effectively.
Salesforce Dialer often requires add-ons and bundled pricing, which can become unclear or costly. FreJun offers simple, transparent plans designed for startups, SMBs, and scaling teams without hidden fees or setup complexity.
For high call volumes, reliability, automation, and ease of use become critical. FreJun is designed to handle large-scale outbound and inbound workflows with features like auto-dialers, smart call routing, and AI summaries, helping teams stay efficient and productive throughout the day.
Subhash is the Founder of FreJun, the global call automation platform. With 8+ years of entrepreneurial experience, FreJun was established to help customers with their voice communication needs. The goal of FreJun is to develop cutting edge technology and solutions to help customers.