LeadSquared is a powerful CRM platform trusted by Indian startups, education businesses, healthcare providers, and high-velocity sales teams. With robust lead management and automation tools, it helps organizations convert leads faster and manage high-scale workflows with ease.
If your leads and customers are based in the UAE, US, UK, or Southeast Asia, your team needs the ability to call internationally using region-specific caller IDs, log conversations within LeadSquared, and automate follow-ups — all without switching tools.
In this blog, you’ll learn how to make international calls in LeadSquared from India using the right VoIP tools, how to set it up, which platforms work best in 2025, and how other Indian teams are scaling global conversations inside their CRM.
Table of contents
Why VoIP Integration Matters in LeadSquared
A CRM without communication is just a database. In today’s environment, your ability to reach, engage, and close leads directly from within your CRM is what separates high-performing sales teams from everyone else.
Here’s why integrating VoIP with LeadSquared is a game-changer for any business.
1. Speed-to-Lead Is Everything
In competitive verticals like edtech, real estate, healthcare, or staffing, the first person to contact a lead is usually the one who wins. With VoIP integrated into LeadSquared, reps can launch calls instantly — no tab switching, no manual dialing.
This leads to:
- Reduced response time
- Higher connection rates
- Faster conversions
2. Reduce Manual Data Entry with Auto-Logging
Manual call logs are time-consuming and error-prone. VoIP integration automates this, allowing calls to be:
- Logged under the contact’s profile
- Categorized by outcome
- Tied to workflows and triggers
- Recorded and stored with metadata
The result? More accurate records and more time spent selling.
3. Managerial Visibility for Performance Coaching
With VoIP analytics feeding into LeadSquared’s reporting tools, managers can:
- Track call volumes and durations
- Identify top performers
- Spot underperforming reps
- View call outcomes tied to lead stages
This creates a transparent, performance-driven culture.
4. Multi-Channel Communication, One CRM
The right VoIP provider lets you go beyond voice. Integrate WhatsApp, SMS, email, and in some cases, even video. With LeadSquared as the base, you can build truly omnichannel campaigns — all from a single dashboard.
Limitations of Native Calling Features in LeadSquared
LeadSquared offers built-in call tracking through its CTI framework, but without integrating a VoIP system, these features are fairly limited, especially for international calling.
1. No Built-In Support for UAE or UK Virtual Numbers
LeadSquared does not issue or manage virtual numbers. You’ll need to connect a third-party VoIP provider that offers local numbers in your target countries.
2. Limited AI or Call Summarisation Features
LeadSquared can track call duration and disposition, but AI summaries and transcription capabilities are only available through compatible VoIP integrations.
3. Manual Logging Without Integration
If you’re using WhatsApp, mobile phones, or disconnected dialers, call data isn’t stored in LeadSquared, creating blind spots in your sales pipeline.
4. Extra Complexity for Teams Without a Unified System
Without a tightly integrated setup, teams waste time jumping between tools, losing track of follow-ups, and duplicating work.
These challenges are solved by integrating the right VoIP provider into your LeadSquared account.
Step-by-Step: How to Enable International Calling in LeadSquared
The good news is that most VoIP tools now support Chrome Extensions or LeadSquared APIs to enable international calling workflows quickly and efficiently.
Step 1: Choose a VoIP Provider That Supports Virtual Numbers
Pick a tool that:
- Offers virtual numbers for UAE, US, UK, and Singapore
- Provides a Chrome Extension or API-based integration with LeadSquared
- Supports call logging, recording, and AI-powered summaries
Step 2: Purchase Regional Virtual Numbers
These numbers allow your Indian team to dial clients globally while appearing as a local caller. Choose numbers based on your customer segments.
Step 3: Set Up the VoIP Extension or Connect via LeadSquared CTI
- Install the Chrome Extension (e.g., FreJun or Twilio)
- Or configure the CTI settings inside LeadSquared with the VoIP API
- Authenticate with your VoIP credentials and sync users
Step 4: Configure Call Logging and Recording
Make sure to enable:
- Call outcome tagging (connected, no answer, follow-up required)
- Auto-logging of call details into LeadSquared
- Recording + AI summaries (if supported)
Step 5: Train Your Team to Call from Within LeadSquared
To effectively train your team to make calls within LeadSquared, focus on integrating a Computer Telephony Integration (CTI) system and utilizing features like click-to-call, call logging, and live call monitoring. This will streamline the calling process, improve data accuracy, and enhance team performance. Show your team how to:
- Use click-to-call inside the CRM
- Switch caller ID based on region
- View recordings and AI notes in contact records
- Use call insights for follow-ups
Top VoIP Tools That Integrate with LeadSquared
These tools offer strong international calling support and can be integrated with LeadSquared via API or browser-based click-to-call functionality.
1. FreJun
FreJun offers a deeply embedded integration with LeadSquared. It lets users click-to-call, auto-log calls, drop voicemails, record conversations, and view call analytics within the CRM. FreJun is an AI-powered VoIP platform built for businesses looking for smart, automated, and cost-effective communication solutions. Unlike traditional VoIP apps, FreJun automates call handling, integrates seamlessly with CRM tools, and provides real-time analytics.
Key Features:
- One-click calling from LeadSquared
See How FreJun Integrates with Leading CRMs
- AI-Powered Call Analysis: Get insights into conversation trends, customer sentiment, and actionable follow-ups.
How FreJun’s AI Enhances Business Communication
- Click-to-Call & Auto Dialer: Make calls directly from HubSpot without switching platforms, saving time and increasing productivity.
- Call Transcriptions & Recordings: Every call is recorded and transcribed for easy reference and training purposes.
Discover How FreJun’s Call Recording Works
- Performance Analytics: Gain insights into team performance with detailed call metrics and reporting.
- Multi-Channel Communication: Supports voice, SMS, and WhatsApp to engage customers across various channels.
- Scalability & Customization: Works for businesses of all sizes with tailored integrations and workflow automation.
Best For: Sales and support teams looking for an all-in-one calling solution that simplifies workflows.
2. Twilio
Twilio’s programmable voice capabilities make it a favorite for custom telephony needs. Zoho powers tailored call workflows. Twilio provides highly customizable APIs for businesses that need programmable voice, SMS, and video communication. Twilio is a cloud-based automatic solution that allows developers to integrate it with other communicative platforms with the help of its API. As the developers will integrate it with other software applications they can make it a scale communication services provider.
Why Twilio Works:
- Programmable APIs for voice, SMS, and video.
- Global reach with multi-country connectivity.
- Programmable APIs for voice, SMS, video, and authentication.
- Multi-channel communication via chat, WhatsApp, and email.
- Global reach with multi-country connectivity and localized phone numbers.
Pricing: Visit the twilio page for pricing details
G2 Rating: 4.2/5
Best For: Companies needing full customization and scalability.
3. RingCentral
RingCentral’s LeadSquared integration allows users to call, record, and manage communications globally while syncing activity instantly with the CRM. Businesses benefit from its advanced call-handling features, including automatic call distribution, call forwarding, and robust analytics. The platform integrates seamlessly with productivity tools like Microsoft Teams and Salesforce, making it an excellent choice for enterprises looking to streamline communication. With its focus on reliability and scalability, RingCentral MVP caters to businesses of all sizes, from startups to global corporations.
Key Features:
- HD voice/video calls
- Cross-device calling
- Workflow automation triggers in CRM
- Team messaging and voicemail
Pricing: The basic plan starts at $30/user/month.
G2 Rating: 4/5
Best For: Midsize to large enterprises with distributed teams.
4. Exotel
Exotel is widely used across India and Southeast Asia. Its LeadSquared integration allows IVR, call tracking, and automated lead assignment for better response management. Exotel is a cloud-based platform that provides businesses with a range of communication tools, including a business phone system, customer call center solutions, and omnichannel engagement capabilities, to help them manage customer interactions and improve customer experience.
Key Features:
- Smart IVR routing
- Real-time call tracking in LeadSquared
- Lead auto-distribution
- Inbound & outbound campaign support
Pricing: Visit this page for pricing details.
G2 Rating: 4.3/5
Best For: Enterprises needing scalable customer support call workflows.
5. Knowlarity
With strong IVR and cloud contact center features, Knowlarity’s integration with LeadSquared supports automated lead calling, agent call recording, and multi-agent routing. Knowlarity is a cloud communication business in India that provides excellent services. Some of them include outgoing calls, incoming calls, and missed call alerts. It helps customers connect directly to the customer care agent’s phone number using Knowlarity’s services
Key Features:
- Multi-level IVR
- Detailed analytics
- Voice API for custom workflows
- Agent-wise call tracking in LeadSquared
Pricing: The basic plan starts from $24/per month
G2 Rating: 4/5
Best For: Call-heavy industries like education, healthcare, and real estate.
6. Ozonetel
Ozonetel integrates with LeadSquared through its cloud contact center product, offering a complete solution for inbound/outbound calling. It is an industry-leading unified customer experience intelligence (oneCXi) platform that helps enterprises engage, convert, and retain customers at scale.
Key Features:
- Auto-dialer and predictive dialer
- Omnichannel support (calls, SMS, WhatsApp)
- Instant call popups in LeadSquared
- Lead prioritization
Pricing: Visit this page for pricing details.
G2 Rating: 4.5/5
Best For: Companies with high-volume telesales or tele-support.
Best Pick for Sales Teams? FreJun. It offers everything the others do — and adds AI insights, sentiment scoring, and complete automation without requiring developers.
FreJun vs Basic VoIP in LeadSquared: Feature Comparison
Final Thoughts
International calling is no longer an optional feature—it’s a core requirement for Indian businesses looking to expand and serve global markets. With the right VoIP integration, LeadSquared becomes a true command center for your sales, support, and client engagement workflows.
Here’s what you gain:
- International reach with local presence using virtual numbers
- Seamless calling inside the CRM without switching tools
- Accurate call logs, recordings, and AI-powered notes
- Smart insights to coach teams and close deals faster
If your business is serious about scaling globally, it’s time to make LeadSquared your one-stop hub for CRM + calling workflows.
Built for Business | AI-Powered | Compliant by Design
Further Reading: How Unified Communication Platforms Boost Team Productivity?
FAQs
Not by default. You’ll need to integrate a VoIP provider such as FreJun, JustCall, or Aircall to enable international dialing from within the CRM.
Yes. Providers like FreJun offer country-specific virtual numbers that can be used as your outbound caller ID.
Yes. With proper integration, call details — including time, duration, outcomes, and recordings — can be automatically logged in LeadSquared.
Yes. Platforms like Frejun also support SMS and WhatsApp for post-call engagement and automation.
VoIP solutions are designed to scale easily. Whether your team has 3 recruiters or 300, you can manage users, virtual numbers, and call routing centrally through an admin dashboard, making expansion smooth and efficient.
Subhash is the Founder of FreJun, the global call automation platform. With 8+ years of entrepreneurial experience, FreJun was established to help customers with their voice communication needs. The goal of FreJun is to develop cutting edge technology and solutions to help customers.