How to Make Outbound Calls from LeadSquared in India Using FreJun

Genuine lead management is just half the fight in a sales cycle, timely communication is the actual conversion driver. While LeadSquared provides a great CRM for lead tracking and nurturing, it doesn’t have sophisticated outbound calling features. That’s where FreJun steps in. By integrating FreJun with LeadSquared, companies can activate one-click calling, follow-up automation, and call performance tracking, all without ever leaving the CRM. Whether you’re dealing with high-volume sales or education lead generation, the seamless integration ensures improved outreach and quicker follow-through. To learn how FreJun takes similar platforms to the next level, watch its integration with Squarebox, or learn how it enables AI-driven call intelligence for data-driven sales management.

Why You Need VoIP Integration for LeadSquared

LeadSquared is a widely used CRM within Indian companies, particularly sales teams that need real-time lead qualification and follow-up. Although it has strong features for lead tracking, funnel automation, and team management, it does not have advanced calling features as a default.

This shortfall in today’s technology introduces unnecessary complexity, getting sales reps to work with and toggle between dozens of various systems simply to run through a single call sequence. By embedding a smart calling application into LeadSquared, sales reps can communicate more effectively and efficiently, while significantly minimising the level of manual effort and enhancing the precision of their tracking efforts.

Why Telephony Alone Isn’t Enough for Effective Sales Engagement

Although LeadSquared does support a range of third-party dialer plugins, it should be noted that most of these plugins do not include features like artificial intelligence, deep analysis, or integration with customer relationship management systems. A good calling solution in practical terms should not only be able to make and initiate calls but also significantly help improve sales outcomes and performance. That is exactly where FreJun excels and stands out from the rest.

Limitations of Manual Calling for Sales Teams

Outdated manual calling processes still prevail in practice among Indian organizations, especially organizations that are working with underlying customer relationship management systems or otherwise making use of standalone dialers. Less efficient and older processes, such as those outlined above, can still reduce the productivity and efficiency of even the most able and experienced teams of salesmen in their efforts.

1. Time Lost in App Switching

Reps often switch from LeadSquared to external dialers or spreadsheets, copy-pasting numbers and trying to track notes across platforms. This breaks momentum and reduces daily outreach potential.

2. Follow-Ups Get Missed

Without automated reminders or post-call triggers, follow-ups rely entirely on the rep’s memory or manual calendar entries. This results in missed opportunities and slower conversion rates.

3. No Unified Data View

When calls aren’t logged automatically into the CRM, sales managers lose visibility into what happened during the conversation, hindering performance reviews and coaching opportunities.

What Makes FreJun a Perfect Match for LeadSquared

FreJun is a modern calling platform built for sales productivity. Its seamless CRM integrations, automation, and analytics make it the ideal match for LeadSquared’s lead management features. You can learn more about this integration on FreJun’s LeadSquared Calling Integration page.

Once integrated, your sales team can make outbound calls directly from LeadSquared, auto-log every interaction, and send personalised follow-up messages, all from the same interface. The result is a unified, efficient, and measurable outreach process.

Intelligence Meets Speed

FreJun is not just a dialer; it’s a smart communication engine that transcribes calls, analyzes sentiment, and supports follow-ups over multiple channels like WhatsApp and SMS.

FreJun Features That Upgrade LeadSquared Workflows

When FreJun is integrated with LeadSquared, your CRM evolves into a full-fledged sales communication hub. Here are the features that make the biggest difference:

1. Click-to-Call from Lead Pages

Sales reps have the handy luxury of dialing out immediately from a single click on any lead or deal page within the LeadSquared platform. This feature spares reps the hassle of switching tabs, opening an external dialing program, or dialing numbers manually into a system. By providing this easy click-to-call feature, LeadSquared not only makes routine dialing efforts easy but also minimizes the likelihood of dialing errors to a considerable extent, enabling reps to keep their focus within a single interface. This feature is particularly handy for teams handling large volumes of leads, where seconds count and everyone counts in terms of goal achievement.. Learn more about how click-to-call works through FreJun’s sales call automation features.

2. Automatic Call Logging and Notes

All calls made via FreJun are automatically logged into the respective lead profile in LeadSquared. Data such as call duration, timestamp, call disposition (e.g., answered, missed, follow-up needed), and notes are recorded in real-time. This removes the task of manual logging from reps’ hands and ensures end-to-end data accuracy in the CRM. With this integration, sales leaders can be certain that no interaction goes unlogged. To explore how FreJun maintains clean, auto-updating CRM records, check out the call logging capabilities.

3. Live Transcriptions and Sentiment Analysis

FreJun transcribes calls in real time and uses AI to detect sentiment, helping managers identify call quality, objections, and coaching needs. Transcripts are always accessible, aiding compliance and performance tracking. To see how this works in action, visit FreJun’s AI Insights.

4. Automated Follow-Ups via WhatsApp or SMS

Based on the results of each call, FreJun can automatically send customised SMS or WhatsApp messages. For example, FreJun can send a calendar invite and a confirmation message if a prospect accepts a product demo. Templates can be used to pre-configure these messages, and call tags can be used to dynamically modify them. This guarantees that prospects receive timely communication and lessens the need for tedious follow-up tasks. Discover more about multichannel post-call workflows in FreJun’s Conversive Calling Integration.

How to Integrate FreJun with LeadSquared (Step-by-Step)

FreJun’s integration with LeadSquared is built to be simple, secure, and entirely no-code. Whether you’re managing a lean sales team or an enterprise-level operation, the setup can be completed in less than 30 minutes without any developer support. Once connected, your team can instantly benefit from automated calling, seamless data syncing, and powerful post-call actions. Here’s how to get started:

Step 1: Log in to FreJun

Begin by accessing your FreJun account via the official dashboard. Make sure you’re using admin-level credentials, as you’ll need permission to configure integrations and map users. New users can quickly sign up by providing basic business details, after which they’ll land on the main control panel, your centralized hub for communication workflows, analytics, and integrations.

Step 2: Go to the Integrations Page

From your FreJun dashboard, navigate to the Integrations section. You’ll find a curated list of platforms that FreJun supports, including popular CRMs, dialers, and collaboration tools. Locate LeadSquared from the list and click on it to begin the integration setup. This will open a dedicated configuration screen specific to LeadSquared’s structure.

Step 3: Connect Your CRM

You’ll now need to securely authenticate your LeadSquared account with FreJun. You can do this via OAuth login or by using your LeadSquared API key (available in your CRM settings). FreJun uses enterprise-grade encryption to establish a safe and seamless connection. No sensitive lead data is stored outside your CRM environment, ensuring full compliance with security protocols like GDPR and HIPAA.

Step 4: Map Team Members

Once the CRM is connected, the next step is to align your sales team within the system. Map each user from LeadSquared to their respective FreJun profile using the user mapping module. This ensures that all call activity is tracked accurately under the right user, making performance reports and analytics truly reflective of individual and team-level efforts.

Step 5: Set Up Automation Rules

Next, configure your calling workflows to fit your sales process. Within the automation tab, you can define:

• Call outcome tagging (e.g., Connected, Voicemail, Interested)
  
• Follow-up messages (WhatsApp, SMS, Email)
  
• Auto-logging preferences (which fields to sync and store)

This setup is fully customizable and ensures that every call action is consistent, measurable, and aligned with your team’s daily cadence. Learn more about these options in the automation triggers and templates guide.

Step 6: Go Live

Once all settings are configured, activate the integration with one click. The system syncs instantly, allowing your sales team to begin placing outbound calls directly from LeadSquared. FreJun handles all background tasks, like logging, follow-ups, and analytics, without interrupting your team’s workflow. You can monitor everything in real time from the FreJun dashboard, ensuring visibility and control from day one.

FreJun vs Other Dialers: Why It’s a Better Fit for LeadSquared

Unlike generic dialers, FreJun is tailored to improve CRM productivity. It not only logs calls but also provides meaningful insights that help reps close deals faster.

Use Cases Where FreJun Enhances LeadSquared Performance

Whether you’re using LeadSquared for outbound sales, education enrollment, or appointment setting, FreJun adds significant value to everyday workflows.

1. Consistent Lead Follow-Ups

Automated WhatsApp or SMS messages help ensure no lead goes cold after a call, improving response rates and increasing conversions.

2. Smart Coaching for Managers

Managers can review call transcripts and sentiment to identify coaching opportunities and reward high performers. Explore how in FreJun for Managers.

3. More Conversations, Less Manual Work

Reps can call more leads daily without having to log each interaction or draft every message manually. Discover how FreJun supports high-volume teams in FreJun for Recruitment.

Key Takeaways

Below are the key benefits of using FreJun with LeadSquared to optimize outbound calling and improve sales efficiency:

• LeadSquared offers strong lead management but lacks advanced calling features
  
• FreJun fills that gap with click-to-call, auto-logging, AI transcription, and follow-ups.
  
• Sales teams become more productive with reduced app-switching
  
• Integration is no-code and takes less than 30 minutes.
  
• Managers gain visibility into conversations, sentiment, and rep performance.
  

Together, they form a powerful outreach engine tailored for Indian sales teams.

Final Thoughts

Although LeadSquared is an excellent CRM for tracking conversions, managing leads, and automating workflows, outbound calling ought to be quicker, more intelligent, and much more insightful. FreJun can help with that. It gives modern sales teams the automation, AI-powered insights, and multichannel follow-ups they need to work more productively and close more deals.

When FreJun and LeadSquared are integrated, your team can spend more time engaging leads in meaningful conversations and less time on manual tasks — all of which are automatically tracked, logged, and optimised.

Further Readings: Best VoIP Solution for Sales Teams Using Thriwin CRM

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