9 Best Call Automation Services to Boost Sales & Customer Support in the Middle East

As businesses in the Middle East strive to enhance customer engagement and sales, call automation services have become essential. These solutions streamline communication, reduce manual work, and optimize customer interactions, allowing businesses to handle high call volumes efficiently while improving customer experience.

In this guide, we explore the 9 best call automation services that help businesses in the Middle East increase sales and enhance customer support.

9 Best Call Automation Services to Boost Sales & Customer Support in the Middle East

For boosting sales and customer support in the Middle East, some of the top call automation services include: Frejun, OmniCall, Aircall, RingCentral, Five9, Genesys Cloud, Talkdesk, Cisco Webex Contact Center, Dialpad, and Freshcaller; with OmniCall being particularly well-regarded in the region for its call quality and customer support. 

AI-powered automation is the use of artificial intelligence (AI) to perform tasks, optimize processes, and streamline workflows. AI-powered automation can reduce human intervention. 

1. FreJun (Top Pick)

Why Choose FreJun?

When it comes to VoIP services, FreJun is in a league of its own, offering a robust, feature-rich platform designed to meet the evolving needs of modern businesses. From startups to enterprises, FreJun is the ultimate choice for organisations that prioritise seamless communication, efficiency, and innovation. Built with cutting-edge technology, FreJun provides advanced VoIP solutions that not only simplify communication but also enhance overall productivity.

Key Features:

• Virtual Numbers: Provides local or toll-free numbers for businesses, enhancing accessibility and professional presence.
  
• Click-to-Call and Autodialer: Enables users to initiate calls with a single click and automatically dial lists of phone numbers, increasing efficiency and call volume.
  
• Call Transcription and Recording: Automatically records and transcribes calls for future reference and training purposes, ensuring important information is captured accurately.
  
• CRM/ATS Integration: Seamlessly integrates with existing Customer Relationship Management (CRM) and Applicant Tracking Systems (ATS), consolidating call data within current workflows.

Learn more about FreJun’s CRM/ATS integration.

• Reports and Analytics: Offers detailed analytics to track team performance, identify successful strategies, and pinpoint areas for improvement.

Access FreJun’s call analytics tools.

• AI Insights: Utilizes AI to analyze call data, providing actionable insights to enhance call operations and overall business communication strategies.

Understand FreJun’s AI-powered capabilities here.

• Secure Communication: Ensures data protection with advanced encryption and compliance with industry regulations like GDPR, safeguarding sensitive information.
  
• Third-Party Tool Integration: Integrates with popular platforms like Slack, Salesforce, HubSpot, and Microsoft Teams, consolidating all communication and analytics in one place.

Pricing:  Standard: Begins at $14.49 per user, per month.

              Professional: Starts at $16.69 per user, per month.

G2 Rating: 4.9/5 (Read Reviews)

 Best For: Businesses seeking advanced AI-powered call automation.

2. RingCentral

Why Choose RingCentral?

RingCentral is a powerhouse in the VoIP industry, offering a versatile platform that combines voice, video, and messaging. Businesses benefit from its advanced call-handling features, including automatic call distribution, call forwarding, and robust analytics. The platform integrates seamlessly with productivity tools like Microsoft Teams and Salesforce, making it an excellent choice for enterprises looking to streamline communication. With its focus on reliability and scalability, RingCentral MVP caters to businesses of all sizes, from startups to global corporations.

Key Features: 

Unified communication for voice, email, and chat.

• AI-powered analytics to optimize customer interactions.
• Call recording and voicemail transcription for efficient documentation.
• Mobile and desktop apps for on-the-go communication.
• Reliable uptime with 24/7 customer support.

Pricing:  The basic plan starts at $30/user/month.

G2 Rating: 4/5

 Best For: Enterprises looking for a unified communication solution.

3. Nextiva

Why Choose Nextiva?

Nextiva is renowned for its easy-to-use VoIP platform that combines advanced calling features with productivity-enhancing tools. It offers businesses a centralized communication hub that integrates voice, email, and chat for improved collaboration. Nextiva’s analytics and automation tools provide actionable insights into customer interactions, helping businesses enhance their service quality. With affordable pricing plans and scalability, Nextiva is an ideal choice for small to medium-sized businesses looking for a reliable VoIP provider.

Key Features:

• Unified communication for voice, email, and chat.
• AI-powered analytics to optimize customer interactions.
• Call recording and voicemail transcription for efficient documentation.
• Mobile and desktop apps for on-the-go communication.
• Reliable uptime with 24/7 customer support.

Pricing: The basic plan starts from $20.

G2 Rating: 4.5/5

 Best For: Businesses needing AI-powered call automation and analytics.

4. CallRail

Callrail software helps a company determine the marketing channels that generate more calls. The system also has call-tracking software that measures the quality of inbound leads generated by emails, radio, television, newspapers, and other digital marketing campaigns.

Why Choose CallRail?

CallRail provides advanced call tracking and attribution solutions to measure the effectiveness of marketing campaigns.

Key Features:

• Dynamic number insertion for campaign tracking
• Call recording & transcription
• Keyword-level tracking for paid ads
• Multi-touch attribution
• AI-powered conversation intelligence

Pricing: The basic plan for call tracking is $45/per month

G2 Rating: 4.6/5

 Best For: Marketing teams optimizing inbound call conversions.

5. Vonage Business Communications

Why Choose Vonage AI?

Vonage Business Communications is a trusted VoIP provider offering flexibility and a wide array of features for businesses of all sizes. The platform includes advanced APIs that allow businesses to customize their communication workflows. With features like call queuing, IVR, and virtual receptionist, Vonage ensures smooth and professional communication. It also integrates seamlessly with popular CRMs, enabling sales and support teams to work more efficiently.

Key Features:

• Extensive API support for custom workflows.
• Advanced IVR and call routing for better customer management.
• Integration with Salesforce, HubSpot, and other CRMs.
• Scalable plans to accommodate growing teams.
• Reliable 24/7 customer support and robust documentation.

Pricing: Vonage’s basic Mobile Plan starts at $19.99 per user per month.

G2 Rating: 4.3/5

 Best For: Businesses needing a scalable and AI-driven call solution.

6. CloudTalk

CloudTalk delivers seamless, reliable calls with a worldwide presence, so you can reach every customer, everywhere.

Why Choose CloudTalk AI?

CloudTalk provides intelligent call routing and AI analytics to optimize customer support.

Key Features:

• AI-powered call insights & coaching
• Real-time call transcription
• Call tagging & reporting dashboard
• CRM integrations

Pricing: The basic plan starts at $30/per month.

G2 Rating: 4.3/5

 Best For: Call centers & customer support teams.

7. Aircall

Why Choose Aircall AI?

Aircall focuses on improving customer communication, offering a platform designed for sales and support teams. Its features include real-time call monitoring, customizable IVR, and seamless CRM integration. Aircall’s simplicity and focus on customer interactions make it a favourite among teams looking to improve efficiency and service quality.

Key Features:

• Real-time call monitoring and analytics.
• Customizable IVR for personalized customer experiences.
• Integration with top CRMs like HubSpot and Salesforce.
• Cloud-based platform for easy remote access.
• Scalable plans for growing teams.

Pricing: The basic plan starts at $30/user/month.

G2 Rating: 4.3/5

Best For: Customer support & remote sales teams.

8. JustCall

JustCall is a business communication platform that helps sales, support, and marketing teams make, receive, record, and analyze phone calls, texts, and faxes. It also offers AI-powered insights into customer interactions. 

Why Choose JustCall AI?

JustCall’s AI-powered insights help streamline sales and support workflows.

Key Features:

• Real-time AI call coaching
• Call sentiment & conversation analytics
• Automated follow-up suggestions
• CRM sync & workflow automation

Pricing: The pro plan starts from $49/per month.

G2 Rating: 4.3/5

Best For: Sales teams needing automated call outreach.

9. CallTrackingMetrics

CallTrackingMetrics, one of the best call trackers for attributing leads and gaining comprehensive data to optimize your marketing strategies.

Why Choose CallTrackingMetrics?

This platform helps track calls, texts, and chat interactions to improve customer engagement.

Key Features:

• AI-driven call insights & automation
• Geo-based call tracking
• Real-time speech analytics
• Integration with Google Analytics & CRMs
• Automated call scoring

Pricing: The basic plan starts at $79/per month.

G2 Rating: 4.5/5

Best For: Businesses looking for advanced call tracking insights.

Conclusion

With the rise of AI-powered call automation, businesses in the Middle East can enhance sales, improve customer experience, and optimize communication workflows.

Choosing the right call automation service depends on your business needs—whether it’s lead tracking, IVR support, or AI-powered analytics.

Upgrade to FreJun Today and revolutionize your call automation strategy!

Further Reading: UAE Phone Number Examples: A Complete Guide with Calling Codes