Outbound calling is one of the most effective methods for generating sales leads. It’s beneficial when you need to reach many people quickly, but it can be tricky to get right.
While there are many ways to make outbound dialing work for your business, some companies still struggle with it. If you’re one of them and struggling to get more sales conversion from your outbound dialing, this article is for you.
In this blog, we will share five tips to help you improve your outbound call strategy and increase sales conversions while saving time.
1. Set clear goals and KPIs
Determining your goals and KPIs will help you measure your success and adjust your strategy accordingly. Set clear goals, such as increasing sales conversions or reducing the time taken to close a deal. Then, create a KPI for each goal to measure its progress over time.
Some key performance indicators to measure the success of your campaign are,
- Calls per day: Track the number of calls made daily, and use this information to outline an achievable benchmark for closing deals. This will help you assess your sales team’s success at reaching its monthly quotas.
- Calls to connect rate: A rep’s connect rate is the number of high-quality calls and connections he has made compared to the total number of calls. An increase in a rep’s connected rate means more opportunities for sales.
- Lead conversion rate: It’s a simple way to get a high-level overview of ROI. To calculate your conversion rate, divide the number of calls you made in a given period by the number of successful leads generated and use that as an indicator of how well your outbound dialing strategy is working.
2. Use region-specific numbers.
By using numbers specific to your target market, you can increase the likelihood of reaching more leads. If the receiver knows that the dialer is calling from a local number, he/she will be more likely to trust you and your business. This will result in higher call answering rates and less hassle for both sides. You can also use these numbers to track your call volume by region.
With Frejun, you can get a virtual caller ID that helps you increase the chances of reaching your target audience.
3. Use power dialers
A power dialer can make calling leads easier by putting your dialing process in autopilot mode. The idea is that once you have a list of contacts, the auto-dialer will start calling them one after another. When one call ends or goes unanswered, it automatically generates and sends out the next call.
This saves time for your sales team from manual dialing and allows you to reach more leads quickly. It will enable them to quickly access the right contact information and dial numbers with just one click. Power dialing also helps the sales team to eliminate the error of dialing the wrong number and creates an organized system that allows sales reps to focus on what matters most – selling.
FreJun’s power dialer comes with many useful features and allows your sales team to generate leads, reach more people in less time, close more deals—and do all of this without adding any extra effort on their part!
It also allows you to create your own lists of leads and contacts, which can be synced with other apps to ensure that all your data is up to date no matter where it lives.
When your sales rep can connect with more people in less time, they can have meaningful conversations that help establish a relationship and convert leads into customers.
4. Prepare sales call notes for the follow-up calls
Your sales conversation with qualified leads must be customized to improve your conversion rate. It is important to have sales call notes from your previous call to help create a script for your next sales call.
As your sales reps are always busy contacting your leads, they can’t create a separate document for each lead and create a customized sales call script. That’s why it’s essential to stick with an outbound dialer like FreJun that offers all these features. You can record calls, along with notes and a log of the call’s duration, under each contact’s activity.
This way, you can ensure that your sales conversation stays consistent and on point. The more efficient your sales calls are, the better they will be for your customers.
5. Analyze the call recordings and improve
When you analyze your sales call recordings, you can find room for improvement and learn what you can do better. Additionally, you can see how your sales reps respond to objections and what questions prospects ask most often. This information can help you tailor your sales process so that it’s more effective overall.
FreJun helps you to gather all these insights under an intuitive dashboard. You can analyze every action performed with a contact with a quick overview. With FreJun, you can,
- Listen to the previous conversation with your prospects and see where you can improve.
- Look at the recordings to see if there are any pain points or issues that you can address.
- Find how many calls are answered and unanswered.
- Analyze how your sales team is performing with objection handling.
- Identify the best time to call your prospects, which is perfect for cold calling.
- Stay updated as it integrates with popular CRMs like Hubspot.
Through this information, you can improve your sales process by better understanding what works and what doesn’t.
How do cloud telephony systems and VOIP systems help in outbound dialing
As outbound dialing needs are on the rise, the use of cloud telephony systems and VOIP systems has become more popular. With these technologies, you can seamlessly send outbound calls to your prospects and increase your conversion rate, as this will become a central system for processing calls and recording the data. This will enable you to track every single call made by your sales team and make changes accordingly.
You can also record every conversation that happens to identify what works and what doesn’t with your messaging or script. You can also see if there are any pain points in the conversation or issues that need addressing before moving on to the next step.
It offers several features that can help you to manage your calls more efficiently. This includes call recording, IVR and auto dialing (for mass calling), call prioritization, etc. It also integrates with your CRM and keeps all the data in sync, so you can easily access all the necessary information.
FreJun is a complete outbound dialing solution with everything you need to boost your sales conversions through outbound dialing. Schedule a free demo and test whether it is the right solution for your business.