In modern customer relationship management, speed, personalization, and seamless engagement are the keys to success. Whether you’re managing a high-volume sales team, a remote counseling operation, or a distributed customer support center, your ability to VoIP Calling in real time — and track those interactions — can make or break your outcomes.
This is where VoIP (Voice over Internet Protocol) comes in. And when you’re using a powerful CRM like LeadSquared, the ability to make calls, log them, and analyse conversations inside the CRM becomes not just convenient—but essential.
This deep-dive blog explores the answers and introduces FreJun, a next-gen VoIP solution built to automate, analyze, and accelerate your communication inside LeadSquared.
Table of contents
Does LeadSquared Support VoIP Calling?
Yes, LeadSquared supports VoIP calling, but not in the way many users might initially expect.
LeadSquared does not offer a native, built-in calling feature out of the box. Instead, it’s designed to work as a flexible CRM and sales engine that can integrate seamlessly with leading VoIP platforms to enable advanced calling capabilities.
When integrated properly, you can turn LeadSquared into a full-fledged sales communication hub, allowing you to:
- Call leads directly from their CRM records
- Log calls automatically with timestamps and outcomes
- Record and store call audio and transcripts
- Automate call follow-ups through workflows
- Visualize call data in reporting dashboards
This makes LeadSquared ideal for companies that need customizable, CRM-centered communication — but it places the power and flexibility in your hands to choose the right VoIP partner.
Pro Tip: Think of LeadSquared as the engine and the VoIP integration as the fuel. Without the right VoIP tool, you’ll never experience the full horsepower.
Why VoIP Integration Matters in LeadSquared
A CRM without communication is just a database. In today’s environment, your ability to reach, engage, and close leads directly from within your CRM is what separates high-performing sales teams from everyone else.
Here’s why integrating VoIP with LeadSquared is a game-changer for any business.
1. Speed-to-Lead Is Everything
In competitive verticals like edtech, real estate, healthcare, or staffing, the first person to contact a lead is usually the one who wins. With VoIP integrated into LeadSquared, reps can launch calls instantly — no tab switching, no manual dialing.
This leads to:
- Reduced response time
- Higher connection rates
- Faster conversions
2. Reduce Manual Data Entry with Auto-Logging
Manual call logs are time-consuming and error-prone. VoIP integration automates this, allowing calls to be:
- Logged under the contact’s profile
- Categorized by outcome
- Tied to workflows and triggers
- Recorded and stored with metadata
The result? More accurate records and more time spent selling.
3. Managerial Visibility for Performance Coaching
With VoIP analytics feeding into LeadSquared’s reporting tools, managers can:
- Track call volumes and durations
- Identify top performers
- Spot underperforming reps
- View call outcomes tied to lead stages
This creates a transparent, performance-driven culture.
4. Multi-Channel Communication, One CRM
The right VoIP provider lets you go beyond voice. Integrate WhatsApp, SMS, email, and in some cases, even video. With LeadSquared as the base, you can build truly omnichannel campaigns — all from a single dashboard.
Top VoIP Tools That Work with LeadSquared
LeadSquared is known for its API flexibility and third-party integration support. Whether you want a plug-and-play experience or a fully customized call flow, there’s a VoIP tool that fits your use case.
Here’s a breakdown of the top VoIP platforms compatible with LeadSquared:
1. FreJun
FreJun offers a deeply embedded integration with LeadSquared. It lets users click-to-call, auto-log calls, drop voicemails, record conversations, and view call analytics within the CRM. FreJun is an AI-powered VoIP platform built for businesses looking for smart, automated, and cost-effective communication solutions. Unlike traditional VoIP apps, FreJun automates call handling, integrates seamlessly with CRM tools, and provides real-time analytics.
Key Features:
- One-click calling from LeadSquared
See How FreJun Integrates with Leading CRMs
- AI-Powered Call Analysis: Get insights into conversation trends, customer sentiment, and actionable follow-ups.
How FreJun’s AI Enhances Business Communication
- Click-to-Call & Auto Dialer: Make calls directly from HubSpot without switching platforms, saving time and increasing productivity.
- Call Transcriptions & Recordings: Every call is recorded and transcribed for easy reference and training purposes.
Discover How FreJun’s Call Recording Works
- Performance Analytics: Gain insights into team performance with detailed call metrics and reporting.
- Multi-Channel Communication: Supports voice, SMS, and WhatsApp to engage customers across various channels.
- Scalability & Customization: Works for businesses of all sizes with tailored integrations and workflow automation.
Best For: Sales and support teams looking for an all-in-one calling solution that simplifies workflows.
2. Twilio
Twilio’s programmable voice capabilities make it a favorite for custom telephony needs. Zoho powers tailored call workflows. Twilio provides highly customizable APIs for businesses that need programmable voice, SMS, and video communication. Twilio is a cloud-based automatic solution that allows developers to integrate it with other communicative platforms with the help of its API. As the developers will integrate it with other software applications they can make it a scale communication services provider.
Why Twilio Works:
- Programmable APIs for voice, SMS, and video.
- Global reach with multi-country connectivity.
- Programmable APIs for voice, SMS, video, and authentication.
- Multi-channel communication via chat, WhatsApp, and email.
- Global reach with multi-country connectivity and localized phone numbers.
Pricing: Visit the twilio page for pricing details
G2 Rating: 4.2/5
Best For: Companies needing full customization and scalability.
3. RingCentral
RingCentral’s LeadSquared integration allows users to call, record, and manage communications globally while syncing activity instantly with the CRM. Businesses benefit from its advanced call-handling features, including automatic call distribution, call forwarding, and robust analytics. The platform integrates seamlessly with productivity tools like Microsoft Teams and Salesforce, making it an excellent choice for enterprises looking to streamline communication. With its focus on reliability and scalability, RingCentral MVP caters to businesses of all sizes, from startups to global corporations.
Key Features:
- HD voice/video calls
- Cross-device calling
- Workflow automation triggers in CRM
- Team messaging and voicemail
Pricing: The basic plan starts at $30/user/month.
G2 Rating: 4/5
Best For: Midsize to large enterprises with distributed teams.
4. Exotel
Exotel is widely used across India and Southeast Asia. Its LeadSquared integration allows IVR, call tracking, and automated lead assignment for better response management. Exotel is a cloud-based platform that provides businesses with a range of communication tools, including a business phone system, customer call center solutions, and omnichannel engagement capabilities, to help them manage customer interactions and improve customer experience.
Key Features:
- Smart IVR routing
- Real-time call tracking in LeadSquared
- Lead auto-distribution
- Inbound & outbound campaign support
Pricing: Visit this page for pricing details.
G2 Rating: 4.3/5
Best For: Enterprises needing scalable customer support call workflows.
5. Knowlarity
With strong IVR and cloud contact center features, Knowlarity’s integration with LeadSquared supports automated lead calling, agent call recording, and multi-agent routing. Knowlarity is a cloud communication business in India that provides excellent services. Some of them include outgoing calls, incoming calls, and missed call alerts. It helps customers connect directly to the customer care agent’s phone number using Knowlarity’s services
Key Features:
- Multi-level IVR
- Detailed analytics
- Voice API for custom workflows
- Agent-wise call tracking in LeadSquared
Pricing: The basic plan starts from $24/per month
G2 Rating: 4/5
Best For: Call-heavy industries like education, healthcare, and real estate.
6. Ozonetel
Ozonetel integrates with LeadSquared through its cloud contact center product, offering a complete solution for inbound/outbound calling. It is an industry-leading unified customer experience intelligence (oneCXi) platform that helps enterprises engage, convert, and retain customers at scale.
Key Features:
- Auto-dialer and predictive dialer
- Omnichannel support (calls, SMS, WhatsApp)
- Instant call popups in LeadSquared
- Lead prioritization
Pricing: Visit this page for pricing details.
G2 Rating: 4.5/5
Best For: Companies with high-volume telesales or tele-support.
Best Pick for Sales Teams? FreJun. It offers everything the others do — and adds AI insights, sentiment scoring, and complete automation without requiring developers.
Why FreJun is the Best VoIP Solution for LeadSquared
FreJun isn’t just another VoIP integration. It’s a fully AI-enabled calling system designed to eliminate busywork, surface insights, and give sales teams superpowers — directly inside LeadSquared.
Whether you’re a counselor making 100 calls a day, a sales rep managing pipeline follow-ups, or a manager reviewing performance, FreJun offers the tools to make your life easier and your numbers better.
What FreJun Offers for LeadSquared Users
- Click-to-call from any lead, contact, or opportunity
- AI-powered transcription for every call — searchable, shareable, and summarized
Discover How FreJun’s Call Recording Works
- Sentiment analysis to detect mood and urgency during calls
- Smart tagging and automatic call outcome detection
- Auto-synced call logs with timestamps, recordings, and notes
- Power dialer and sequence dialer tools for bulk calling
- Multi-channel support: SMS, WhatsApp, voice, email — all inside one workflow
- Visual dashboards to track agent productivity, connect rates, talk time, and conversions
No code. No complexity. Just a smarter calling experience embedded directly into your CRM.
FreJun vs Basic VoIP in LeadSquared: Feature Comparison
Final Thoughts
Your CRM is only as powerful as the conversations it captures. In the fast-paced world of sales, support, and enrollment, real-time, AI-enhanced calling isn’t just a luxury — it’s a requirement.
LeadSquared is a world-class platform for managing leads, automating workflows, and scaling outreach. But without integrated, intelligent VoIP capabilities, your team is stuck juggling tools, logging calls manually, and missing out on valuable insights.
That’s where FreJun comes in.
With FreJun, LeadSquared becomes a real-time engagement engine:
- Reps spend more time connecting and less time dialing
- Managers coach with data, not guesswork
- Teams prioritize leads with insight, not instinct
- Every call is tracked, transcribed, and analyzed
- And every deal moves forward faster
If you’re ready to scale smarter and close faster, don’t just plug in any calling tool — power up your CRM with FreJun.
Further Reading: Top 15 VoIP Services to Boost Business Efficiency in 2025 – Find Your Best Fit
Frequently Asked Questions (FAQs)
Most CRMs don’t have native calling features, but they support integrations with cloud-based dialers. These integrations unlock calling, call tracking, and analytics directly within the CRM interface.
Call recording is available if your Voip integration supports it. Some tools even offer AI transcription and secure call storage, all linked directly to specific contacts or leads in your CRM.
Yes. The best solutions are no-code and plug-and-play, allowing you to go live in under 30 minutes without IT support.
Absolutely. Many dialers now support omnichannel workflows, enabling automated follow-ups through SMS and WhatsApp based on call outcomes or lead activity.
Subhash is the Founder of FreJun, the global call automation platform. With 8+ years of entrepreneurial experience, FreJun was established to help customers with their voice communication needs. The goal of FreJun is to develop cutting edge technology and solutions to help customers.