13 Best Call Tracking Solutions Every UAE Business Should Know

It enables businesses to understand which ads and campaigns drive customer calls in the rapidly growing business environment of the UAE. By gaining insights into call disposition, duration, and source, businesses can enhance marketing efficiency and improve ROI.

To make it easy for you to spot the best, we’ve compiled the 13 most-used call tracking tools, including FreJun, that UAE businesses rely on. The software offers real-time analysis, dynamic number insertion, and CRM integration to enable you to capture and convert leads easily. 

What is Call Tracking and Why Does It Matter

Call tracking is a powerful marketing and analytics tool that helps businesses monitor where their phone calls are coming from, whether it’s a digital ad, website, social media campaign, or offline source. By tracking and recording this data, companies can identify which marketing efforts are generating the most valuable leads and optimize their strategies accordingly.

Why Call Tracking Matters in the UAE:

• Booming multi-channel marketing – Businesses are running ads across platforms like Google, Instagram, and offline media.
• Heavy mobile usage – Customers in the UAE often prefer calling over filling out forms or emails.
• Intense competition – Sectors like real estate, healthcare, logistics, and e-commerce rely on timely lead conversions.
• Need for regulatory compliance – Call recordings help businesses stay audit-ready and ensure compliance.

Key Features to Look For in Call Tracking Software

Choosing the right call tracking software can make a big difference in how effectively you capture, analyze, and act on call data. The best solutions not only show you where calls are coming from but also help improve customer interactions, team performance, and overall marketing ROI. Whether you’re a small business or an enterprise in the UAE, make sure the software includes these essential features:

• Dynamic Number Insertion (DNI): Automatically assigns unique numbers to each marketing source to track calls accurately.
• Real-Time Analytics & Reporting: Provides insights into call volumes, durations, sources, and outcomes.
• Call Recording & Transcription: Helps evaluate call quality and train your team.
• CRM & Tool Integration: Seamlessly connects with tools like Salesforce, HubSpot, or Zoho for lead tracking.
• Geographic Call Routing: Routes calls to the nearest or most relevant team based on the caller’s location.
• Automation & Alerts: Sends automatic notifications or triggers workflows when important calls are received or missed.
• Compliance Support: Ensures all recordings and data handling meet local UAE regulations.

13 Best Call Tracking Solutions for UAE Businesses in 2025

Here’s a curated list of the most reliable, feature-rich, and UAE-compatible call tracking tools.

1. FreJun

FreJun is an emerging leader in call tracking, best recognized by its firm foothold in the UAE market. The platform unifies AI-powered call tracking with auto-dialing, call transcription, and seamless CRM integration. Its UAE focus guarantees the availability of local numbers as well as local telecom compliance. Companies gain smart insights such as sentiment analysis and agent performance scoring, hence, FreJun is an intelligent option for sales-oriented organizations. It also has support for dynamic number insertion and is compatible with tools such as HubSpot, Zoho, and Google Ads

Key Features:

• Uses AI to analyze call quality and sentiment for deeper customer insights.

AI-Powered Call Analysis

• Supports UAE virtual numbers and complies with local telecom regulations.
  
  
• Offers Dynamic Number Insertion (DNI) to track marketing sources effectively.
  
  
• Seamlessly integrates with CRMs like HubSpot, Zoho, and Google Ads.

FreJun Integrations

• Provides automatic call transcription for training and analysis.

Call tracking & analytics for Managers

• Includes smart auto-dialing and call scheduling features.

Auto Dialer Software for Businesses

• Delivers real-time call performance reports and dashboards.
  
  
• Score agent performance based on conversation quality.

How to Improve Call Center Agent Performance – FreJun

• Enables tracking of calls across multiple digital campaigns.

Pricing: Standard: Begins at $14.49 per user, per month

               Professional: Starts at $16.69 per user, per month

G2 Reviews: 4.9/5 

2. CallRail

CallRail is a well-known name in call tracking and analytics. Although it was initially built for North American markets, its functionalities are being adopted by MENA companies more and more. It provides dynamic number insertion (DNI), keyword-level attribution, and real-time dashboards. It’s much acclaimed for its ease of use and strong integration with platforms such as Google Analytics and Facebook Ads. Yet, corporations in the UAE might experience restricted local number support and responsiveness from customers in the region.

Key Features:

• Tracks which PPC keywords and campaigns drive phone calls.
• Implements Dynamic Number Insertion for multi-channel attribution.
• Offers real-time dashboards and reporting tools for campaign insights.
• Supports call recording and transcription to improve call quality.
• Integrates with platforms like Google Ads, Facebook, and Analytics.

Pricing: Starts at $45 per month

G2 Reviews: 4.6/5

3. Ringba

Ringba is built for enterprise-level use and performance marketers, with unparalleled flexibility in custom call routing, real-time reporting, and campaign optimization. It excels with strong support of pay-per-call marketing and affiliate management, particularly appealing to agencies and lead generation networks. Its strong API and real-time data flow make it highly scalable and developer-friendly. While its enterprise-level sophistication and cost may be beyond the reach of small to mid-sized businesses, it is a feature-rich solution that larger agencies and lead generation companies should consider.

Key Features:

• Provides advanced call routing logic tailored for lead generation.
• Offers real-time reporting for immediate campaign adjustments.
• Features a pay-per-call marketplace ideal for affiliate marketers.
• Includes a powerful API for custom integrations and scalability.
• Helps optimize performance marketing campaigns with precision.

Pricing: Starts at $99 per month

G2 Reviews: 4.9/5

4. CallTrackingMetrics

CallTrackingMetrics consolidates call tracking, automation, and contact center capabilities in a single platform. Companies can automate processes, distribute leads, and integrate with enterprise-level CRMs such as Salesforce and HubSpot. It also provides conversation intelligence capabilities such as call scoring and AI transcription. The platform is best suited for medium-sized to large businesses looking to achieve full-stack marketing and sales visibility. The only drawback is its relatively high learning curve and cluttered dashboard.

Key Features:

• Manages the entire call lifecycle from marketing to sales conversion.
• Automates lead routing and follow-up workflows with ease.
• Offers AI-based transcription and call scoring for coaching and quality.
• Integrates with CRMs like Salesforce and HubSpot for seamless syncing.
• Supports HIPAA-compliant call handling for regulated industries.

Pricing: $39–$149 per month

G2 Reviews: 4.5/5

5. Phonexa

Phonexa is more than a call tracking platform—it’s a lead management titan. In addition to call tracking, it handles lead distribution, email marketing, and channel performance monitoring. This makes it a good match for agencies and high-volume operations managing several campaigns. It may be too much for smaller teams based on its broad set of features. UAE companies will value their scalability and ease of customization.

Key Features:

• Combines call tracking with lead management and performance monitoring.
• Distributes incoming leads smartly across campaigns or agents.
• Tracks performance across calls, emails, forms, and other channels.
• Offers a unified view of customer interactions in one dashboard.
• Includes email marketing and campaign ROI measurement tools.

Pricing: Custom

G2 Reviews: 4.9/5

6. CallHippo

CallHippo is a cloud-based VoIP phone system designed for startups and mid-sized businesses, offering virtual numbers in over 50 countries, including the UAE. It enables call tracking, recording, real-time analytics, and seamless CRM integration. The platform is easy to set up and ideal for sales and support teams looking to streamline communication. However, it may lack advanced AI features and detailed call scoring found in enterprise-level tools.

Key Features:

• Provides virtual phone numbers in over 50 countries, including the UAE.
• Tracks and records incoming and outgoing calls in real time.
• Offers a clean dashboard to monitor team performance and calls.
• Integrates easily with common CRMs like Zoho and Pipedrive.
• Enables fast onboarding with minimal technical setup.

Pricing: Plans start at $16 per month.

G2 Reviews: 4.⅘

7. Convirza

Convirza stands out by utilizing artificial intelligence to score and analyze calls on content, tone, and results. It’s particularly well-suited for companies that are dependent on inbound sales and desire in-depth insight into agent performance and lead quality. Although its analytics features are strong, some UAE companies might find the platform short on regional support and number provisioning.

Key Features:

• Uses AI to score calls based on tone, keywords, and outcomes.
• Analyzes conversation quality to improve agent performance.
• Supports voicemail transcription for better lead follow-up.
• Provides content- and tone-based call insights in real time.
• Helps identify high-converting calls from various campaigns.

Pricing: $59 per month

G2 Reviews: 4.2/5

8. Infinity Call Tracking

Infinity is a call intelligence platform for enterprises with rich analytics, call routing, and more than 50 platform integrations, such as Adobe, Salesforce, and Google Ads. It has support for granular tagging and data governance, so it’s great for regulated industries. Although its set of features is rich, the pricing and complexity might discourage small UAE companies.

Key Features:

• Delivers granular attribution by tracking calls down to the campaign or keyword.
• Connects with major CRMs and ad platforms like Google Ads and Salesforce.
• Enables detailed tagging for compliance and audit purposes.
• Offers advanced routing and tracking based on caller behavior.
• Includes real-time dashboards to monitor campaign performance.

Pricing: Custom 

G2 Reviews: 4.7/5 

9. Twilio

Twilio is a robust cloud communications platform offering programmable voice, messaging, and video APIs. It empowers businesses to build customized call tracking solutions, integrating features like dynamic number insertion, intelligent lead routing, and comprehensive call analytics. Twilio’s scalability and global reach make it a preferred choice for enterprises seeking tailored communication workflows.​

Key Features:

• Offers programmable voice APIs to build custom call tracking workflows.
• Supports Dynamic Number Insertion for marketing attribution.
• Delivers real-time analytics and insights through developer tools.
• Provides flexible routing logic and automated voice flows.
• Scales globally with support for international number provisioning.

Pricing: Pay-as-you-go pricing model; voice calls start at $0.013 per minute.

G2 Reviews: 4.2/5

10. Nextiva

Nextiva is a comprehensive VoIP and unified communications platform that offers robust call tracking and analytics features, making it a strong contender for UAE businesses seeking to enhance their communication strategies. With capabilities like real-time call data analysis, customizable dashboards, and CRM integration, Nextiva enables businesses to monitor and optimize their customer interactions effectively. Its AI-powered tools and scalable solutions cater to various business sizes and industries.​

Key Features:

• Combines VoIP with advanced call tracking and analytics capabilities.
• Offers real-time dashboards to monitor call volumes and performance.
• Supports CRM integrations for tracking calls alongside deals and leads.
• Uses AI to enhance customer engagement and conversation quality.
• Works across devices to support hybrid or remote teams.

Pricing: Enterprise-only

G2 Reviews: 4.5/5

11. 800.com

800.com provides virtual phone numbers, such as toll-free numbers, that are specifically tailored for UAE businesses. It supports simple call tracking, forwarding, and voicemail functionality, and is a great option for businesses that value local presence over extensive analytics. Although it doesn’t have some of the in-depth insights of more feature-rich platforms, it’s a solid option for companies that want simple call management within the UAE.

Key Features:

• Offers UAE-specific toll-free and virtual phone numbers for businesses.
• Tracks inbound calls and provides simple call logs for analysis.
• Includes basic voicemail and call forwarding functionality.
• Designed for businesses needing local presence and branding.
• Easy to set up and manage without technical expertise.

Pricing: Starts at $19 per month

G2 Reviews: 4.7/5

12. Kixie

Kixie is an engagement sales tool with call tracking, SMS, and voice automation capabilities. Supporting click-to-call, automated call logging, and CRM integration (such as Pipedrive and HubSpot), it’s great for agile sales teams. While providing a nice feature balance, there are sometimes latency issues according to some users. UAE businesses will find its flexible integrations convenient, although local number availability should be verified.

Key Features:

• Adds click-to-call functionality directly in your web browser.
• Syncs call data with CRMs like HubSpot and Pipedrive automatically.
• Sends real-time call activity to sales dashboards and reports.
• Supports SMS and voicemail drop for faster follow-ups.
• Includes tools for gamified sales tracking and team motivation.

Pricing: $35 per month

G2 Reviews: 4.8/5

13. Novocall

Novocall is a light, user-friendly call tracking solution with an integrated website callback widget. It is intended to assist businesses in minimizing missed calls and maximizing conversions by allowing users to schedule callbacks. Although its analytics are simple in contrast to enterprise solutions, it’s ideal for small UAE companies and service providers seeking a quick, low-cost solution.

Key Features:

• Offers a website callback widget to reduce missed leads.
• Let’s visitors schedule calls directly via calendar integration.
• Requires no coding for setup and is ready in minutes.
• Routes calls to the right team members automatically.
• Helps businesses convert more web traffic into phone conversations.

Pricing: Starts at $19 per month

G2 Reviews: 4.7/5

Key Takeaways

Call tracking technology has now become a necessity for UAE companies that depend on phone calls to generate sales and customer interactions. The technology provides tracking of the ads, campaigns, or channels that bring in the most profitable leads, providing crisp details of marketing performance. Through call recordings, analytics, and CRM integrations, businesses can make strategic decisions and enhance customer interactions.

From small startups to big companies, companies of all industries—real estate, healthcare, logistics, and many more—can gain from the best 13 call tracking tools featured in this list. Products such as FreJun excel by providing stable, user-friendly features specifically designed for the UAE market, enabling businesses to enhance efficiency, compliance, and ROI. 

Final Thoughts

Call tracking has also emerged as a fundamental part of UAE commercial strategy, where phone-based communication remains an important aspect of customer acquisition and support. Now that multi-channel marketing is in full swing, it’s not enough to merely run campaigns anymore—you need to know exactly which ones are driving real results. Call tracking software allows you to measure performance accurately, enhance lead quality, and ensure your sales and support teams are focusing efforts where they matter most.

As industries including real estate, healthcare, and logistics continue to shift in a competitive landscape, solutions such as FreJun offer a substantial advantage through powerful analytics, ease, and local adaptability. UAE businesses can drive ROI, ensure regulatory compliance, and create more customized, responsive customer interactions with the proper call tracking software. Simply put, the proper solution can turn every phone call into a measurable business opportunity.

Try FreJun Free for 3 Days →

Further Readings – Top 13 Enterprise Calling Solutions in UAE in 2025

FAQs