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Last updated on April 25th, 2026 at 08:08 pm
FreJun is a cloud-based calling automation platform with AI call insights, auto dialer, and CRM integration for B2B sales and recruitment teams in India, starting at ₹1,349/user/month. Exotel is a cloud telephony and contact-centre platform that provides IVR, virtual numbers, and voice APIs for Indian businesses, starting at ₹9,999 for a prepaid bundle covering up to 3 agents. This 2026 comparison evaluates both on pricing, AI features, CRM integrations, compliance, and support to help VP Sales leaders and founders choose the right platform. Choose FreJun if you need AI-powered outbound calling with deep CRM sync and per-user transparent pricing. Choose Exotel if you need a full-stack contact-centre with advanced IVR and inbound call routing.
Key Takeaways
- Pricing: FreJun starts at ₹1,349/user/month (per-seat subscription) versus Exotel’s credit-based bundles from ₹9,999 for 3 agents, making FreJun significantly more predictable for growing teams.
- AI Features: FreJun includes AI transcription, sentiment analysis, and call summaries on all paid plans. In contrast, Exotel’s AI capabilities (Conversational Quality Analysis, AI Assist) are available primarily on enterprise tiers.
- CRM Integration: FreJun natively integrates with 23+ CRMs including Salesforce, HubSpot, Zoho, and Freshsales. Exotel offers CRM integration via APIs, requiring developer effort for most platforms.
- G2 / Review Rating: FreJun is rated 4.9/5 (63 reviews) on G2. Exotel is rated 4.2/5 (68 reviews) on Capterra.
- Best For: FreJun: outbound sales, recruitment, and CRM-native calling teams. Exotel: inbound contact centres, IVR-heavy workflows, and large-scale enterprise deployments.
| Factor | FreJun | Exotel |
|---|---|---|
| Starting Price (India) | ₹1,349/user/month | ₹9,999 (3 agents, prepaid bundle) |
| AI Features Included | All paid plans | Enterprise tier only |
| Native CRM Integrations | 23+ | API-based (limited native) |
| G2 / Review Rating | 4.9/5 (63 G2 reviews) | 4.2/5 (68 Capterra reviews) |
For VP Sales and founders actively evaluating Indian cloud telephony platforms in 2026, this comparison cuts through the noise. FreJun and Exotel are two of India’s most-compared business calling solutions; however, they serve fundamentally different use cases. Understanding which is right for your team can directly impact sales productivity, CRM data quality, and calling compliance.
Disclosure: This comparison is maintained by FreJun’s team and is based on 30+ days of hands-on evaluation across real B2B sales and recruitment team environments in India, supplemented by official product documentation, verified user reviews from G2 and Capterra, and direct analysis of current pricing pages. Updated: April 2026. Data last verified: April 2026. Author: Subhash Kalluri, Co-Founder at FreJun, with 8+ years in B2B SaaS telephony. All pricing and feature data sourced from official product pages, G2, and Capterra. Next scheduled refresh: July 2026.
According to Gartner’s 2026 Cloud Communications research, cloud telephony adoption among Indian SMBs grew by over 35% year-on-year, driven by demand for AI-powered call insights and CRM-integrated workflows. Consequently, the FreJun vs Exotel decision is increasingly consequential for growth-stage teams in India.
Quick Verdict: FreJun vs Exotel
FreJun is the better choice for outbound sales and recruitment teams that need AI-powered calling, transparent per-user pricing, and native CRM sync with Salesforce, HubSpot, or Zoho. However, Exotel is stronger for inbound contact centres requiring robust IVR, multi-level call routing, and large-scale agent management. The right choice depends on whether your team’s primary use case is outbound CRM-driven calling or inbound customer support infrastructure.
| Category | FreJun | Exotel | Winner |
|---|---|---|---|
| Pricing Model | ₹1,349/user/month (Standard) | ₹9,999 bundle (3 agents) | FreJun: transparent per-seat pricing |
| AI Features | Transcription, sentiment, summaries on all plans | AI Assist, CQA on enterprise tier | FreJun: AI included at every tier |
| CRM Integrations | 23+ native: Salesforce, HubSpot, Zoho, Freshsales | API-based; limited native connectors | FreJun: zero developer effort required |
| IVR and Inbound Routing | Available on Pro plan | Multi-level IVR on all plans | Exotel: deeper inbound routing |
| G2 / Review Rating | 4.9/5 (63 G2 reviews) | 4.2/5 (68 Capterra reviews) | FreJun: higher user satisfaction |
| Mobile App | iOS and Android, HD calling | iOS and Android available | Tie: both offer mobile apps |
| TRAI Compliance | DND scrubbing, TRAI-compliant outbound | TRAI-compliant with local number infrastructure | Tie: both comply with TRAI |
| Setup Time | 5-10 minutes, no hardware | Requires onboarding call for most plans | FreJun: faster self-serve setup |
What Is FreJun?
FreJun is a cloud-based calling automation platform with AI call insights, auto dialer, and CRM integration, designed for B2B sales and recruitment teams in India and the UAE. The platform enables teams to make and receive calls using virtual numbers, automatically log every interaction to their CRM, and receive AI-generated transcriptions and summaries after each call, all without manual effort.
FreJun’s Standard plan starts at ₹1,349/user/month and includes unlimited calling, a virtual number, click-to-call, and AI transcription. The Pro plan at ₹1,699/user/month adds incoming call routing, IVR, call transfer, and teams management. Furthermore, FreJun is rated 4.9/5 on G2 from 63 verified reviews, with users consistently praising its ease of setup and CRM integration depth. The platform integrates natively with Salesforce, HubSpot, Zoho CRM, Freshsales, Pipedrive, and 18+ other tools, with no Zapier or developer required.
FreJun is purpose-built for outbound-heavy teams: sales development reps making 50+ calls daily, recruitment teams managing candidate pipelines, and customer success teams in SaaS, BFSI, and staffing verticals. A 7-day free trial is available with no credit card required.
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Exotel is a cloud telephony and customer engagement platform that provides IVR, virtual phone numbers, call routing, SMS APIs, and AI-powered contact-centre tools for businesses in India and Southeast Asia. Founded in 2011, Exotel is one of India’s most established cloud telephony providers, trusted by companies like Uber India, Ola, and Flipkart for large-scale inbound and outbound communication.
Exotel operates on a credit-based pricing model for its Business Phone System: the Dabbler plan costs ₹9,999 (5-month validity, 5,000 credits, 3 agents), the Believer plan costs ₹19,999 (11-month validity, 9,500 credits, 6 agents), and the Influencer plan costs ₹49,499 (11-month validity, 39,000 credits, unlimited agents). The platform is rated 4.2/5 on Capterra from 68 reviews. In addition, Exotel’s AI capabilities, including its AI Assist and Conversational Quality Analysis (CQA), are available primarily on enterprise tiers and require engagement with their sales team for access.
Exotel is best suited for large enterprises and contact centres that need multi-level IVR, number masking, high-volume SMS, and deep voice API capabilities. Its credit-based model suits businesses with variable call volumes; however, it can become complex to predict for teams with consistent daily calling needs.
FreJun vs Exotel Pricing and Contract Terms
FreJun starts at ₹1,349/user/month. Exotel’s entry-level Business Phone System bundle starts at ₹9,999 for 3 agents. The pricing models are fundamentally different: FreJun is a per-seat subscription, while Exotel uses a prepaid credit bundle with validity windows.
| Plan | FreJun | Exotel |
|---|---|---|
| Entry Plan | Standard: ₹1,349/user/month | Dabbler: ₹9,999 (5-month validity, 3 agents) |
| Mid Plan | Pro: ₹1,699/user/month | Believer: ₹19,999 (11-month validity, 6 agents) |
| Scale Plan | Contact sales for enterprise | Influencer: ₹49,499 (11-month validity, unlimited agents) |
| AI Features | Included on all paid plans | Enterprise tier only (contact sales) |
| IVR | Pro plan | All plans |
| CRM Integration | 23+ native (all plans) | API-based (developer required) |
| Free Trial | 7 days, no credit card | Free trial available |
| Billing Cycle | Monthly subscription | Prepaid credit bundles |
| Setup Fee | None | Rental fee per agent + per virtual number |
For a 10-person outbound sales team in India, FreJun costs ₹13,490/month (Standard) or ₹16,990/month (Pro), which is predictable and scalable as headcount changes. In contrast, Exotel’s credit-based model requires purchasing bundles in advance, with additional per-agent and per-number rental fees. Furthermore, as call volume grows, credits deplete faster, requiring additional top-ups that can make monthly costs difficult to forecast. Additionally, FreJun’s pricing eliminates currency risk for India-focused teams by billing entirely in INR.
Compare FreJun’s pricing plans and see all available tiers
How to Switch from Exotel to FreJun
Switching from Exotel to FreJun is straightforward and typically takes 2 to 5 business days. FreJun offers dedicated onboarding support for teams migrating from other platforms, with no technical expertise required from your side.
The migration process covers the following steps: first, your team signs up for a FreJun account and is assigned a dedicated onboarding specialist. Second, your existing +91 virtual numbers can be ported to FreJun, as number porting typically takes 2 to 5 days depending on your existing provider’s release timeline. Third, all CRM integrations are configured by connecting your Salesforce, HubSpot, Zoho, or other CRM via FreJun’s native connector, with no API coding needed. Fourth, call data such as recordings and logs from Exotel can be exported and stored externally, and FreJun begins logging new calls automatically from day one. Finally, users are onboarded through a self-serve flow that takes under 10 minutes per team member.
In contrast to Exotel’s typical enterprise onboarding that requires a sales call and multi-week implementation, FreJun’s self-serve model means most teams are making calls within the same day of signup. Therefore, the learning curve is significantly lower for outbound sales reps. Book a FreJun migration demo to get a personalised switching plan for your team.
Feature Parity Analysis: FreJun vs Exotel
FreJun leads on outbound automation and AI features, while Exotel leads on inbound routing depth and enterprise-scale IVR. Here is a detailed breakdown across the features that matter most to decision-makers.
AI Features
FreJun includes AI call transcription, sentiment analysis, and automated call summaries on all paid plans, not as an add-on. Every call is transcribed in real time, tagged with sentiment, and summarised so managers can coach reps without listening to full recordings. Additionally, AI-powered call scoring helps identify top-performing patterns across the team.
Exotel offers AI capabilities through its AI Assist (real-time agent guidance) and Conversational Quality Analysis (CQA) features. However, these are part of its enterprise-tier “House of AI” product set and are not available on standard Business Phone System bundles. Consequently, teams on Dabbler or Believer plans will not have access to AI features without upgrading to a custom enterprise contract.
| AI Feature | FreJun (min plan) | Exotel (min plan) |
|---|---|---|
| Call Transcription | Standard (all plans) | Enterprise tier only |
| Sentiment Analysis | Standard (all plans) | Enterprise tier only (CQA) |
| Call Summaries | Standard (all plans) | Not available on standard plans |
| Real-Time Agent Assist | Available | AI Assist (enterprise) |
| Call Scoring | Available | CQA (enterprise) |
IVR and Call Routing
Exotel offers multi-level IVR on all its Business Phone System plans, including the entry-level Dabbler tier. This is a genuine strength for businesses that need complex inbound call trees, multiple departments, and sophisticated routing logic. In contrast, FreJun’s IVR and incoming call routing features are available on the Pro plan (₹1,699/user/month).
However, for outbound-first teams, FreJun’s intelligent call routing combined with auto-dialer and CRM-triggered calling sequences offers a more complete outbound workflow than Exotel’s standard plans.
Mobile App
Both FreJun and Exotel offer iOS and Android mobile apps. FreJun’s mobile app supports HD VoIP calling, AI transcription, and click-to-call from CRM records, making it particularly useful for field sales reps and remote teams. The app handles background call receipt and includes offline failover to mobile numbers, which is important for teams in Tier 2 and Tier 3 cities with variable connectivity.
Auto Dialer
FreJun’s auto dialer is a core feature available to all users, enabling predictive dialing, call queue management, and automated follow-up sequencing. Reps can work through a list of leads without manual dialing, and each completed call is auto-logged to the CRM with notes and sentiment data. Exotel does support outbound calling campaigns; however, its auto-dialer functionality is more suited to high-volume broadcast calling (SMS and voice) rather than sales-rep-centric sequential dialing with CRM sync.
Integration Architecture: FreJun vs Exotel
FreJun offers 23+ native CRM integrations, while Exotel relies primarily on API and webhook-based integrations that require developer effort for most platforms.
FreJun natively integrates with Salesforce, HubSpot, Zoho CRM, Freshsales, Pipedrive, CEIPAL, X0PA, Recruit CRM, LeadSquared, and more. As a result, calls are automatically logged, recordings attached, and dispositions synced without any manual data entry from the sales rep. This is particularly valuable for teams where CRM hygiene directly impacts revenue forecasting. Furthermore, FreJun’s Salesforce call automation and HubSpot integration are bi-directional, meaning contact and deal data flows both ways.
Exotel supports CRM integration through its API and, for select platforms, pre-built extensions. However, most integrations require a developer to configure webhooks, map fields, and maintain the connection. For engineering-light sales teams, this creates ongoing maintenance overhead. In particular, Exotel is a stronger choice when the integration is built once by a developer and serves a large, stable agent pool rather than a fast-moving sales team needing constant CRM updates.
Support SLAs: FreJun vs Exotel
FreJun provides email, chat, and phone support with IST-aligned hours. All plans include access to onboarding assistance and a knowledge base. In addition, the FreJun support team responds to critical issues within 4 hours during business hours. Enterprise accounts receive a dedicated customer success manager.
Exotel also offers email and phone support, with an India-based team available during IST hours. Enterprise contracts include SLA guarantees and dedicated account management. For smaller bundles (Dabbler, Believer), support is primarily self-serve and community-based. Moreover, Exotel’s developer documentation is comprehensive for API-heavy implementations, making it a good choice when you have an internal engineering team managing the integration.
Compliance Deep-Dive: India (TRAI, DND, Data)
Both FreJun and Exotel are TRAI-compliant and support outbound calling within India’s regulatory framework. FreJun includes built-in DND (Do Not Disturb) scrubbing for all outbound calling campaigns, ensuring compliance with TRAI’s Telecom Commercial Communications Customer Preference Regulations. Exotel similarly provides TRAI-compliant virtual numbers and call infrastructure with local data handling.
FreJun also supports compliance call recording with role-based access controls, ensuring only authorised team members can access sensitive recordings. For BFSI and Customer Support verticals where call recording compliance is mandatory, FreJun’s built-in recording management reduces the need for additional compliance tooling. Both platforms handle data within Indian infrastructure, thereby addressing data localisation requirements for regulated industries. For a deeper look at cloud telephony compliance solutions in India, see FreJun’s dedicated guide.
Total Cost of Ownership: FreJun vs Exotel
For a 10-person outbound sales team over 12 months, the total cost of ownership differs significantly between the two platforms. FreJun’s Standard plan costs ₹1,61,880/year (10 users x ₹1,349 x 12 months) with no setup fees, no developer integration costs, and no additional credit top-ups needed for standard calling volumes.
Exotel’s annual cost for a comparable 10-person team requires purchasing multiple Believer (₹19,999, 6 agents) or Influencer bundles. A 10-agent deployment on the Influencer plan costs ₹49,499 per 11 months, plus per-agent rental fees (approximately ₹1,100/agent/month based on Capterra data), plus additional credits as the ₹39,000 credit allowance depletes. Furthermore, developer time for CRM integration, estimated at 20 to 40 hours for initial setup, adds ₹30,000 to ₹80,000 to first-year costs. As a result, FreJun typically delivers a lower total cost of ownership for outbound-focused teams of under 50 seats, while Exotel offers better economics at very large scale (200+ agents) where enterprise pricing applies.
Pros and Cons
FreJun Pros and Cons
Pros:
- AI transcription and sentiment analysis are included on all paid plans, not as an add-on
- 23+ native CRM integrations with zero developer effort required
- Transparent per-user monthly pricing in INR, easy to budget and scale
- 5-10 minute self-serve setup with a 7-day free trial and no credit card required
- Rated 4.9/5 on G2 with consistent praise for ease of use and CRM sync
Cons:
- IVR and advanced inbound routing are only available on the Pro plan
- Not purpose-built for large-scale inbound contact centres or multi-tenant BPO deployments
- Limited voice API capabilities compared to Exotel for custom developer-driven workflows
Exotel Pros and Cons
Pros:
- Multi-level IVR available on all plans, including the entry-level Dabbler tier
- Robust voice and SMS APIs for developer-driven custom workflows
- Established enterprise track record with large Indian companies including Uber India and Ola
- Number masking feature useful for marketplace and gig-economy platforms
Cons:
- Credit-based pricing is difficult to predict and can result in unexpected top-up costs
- AI features are not available on standard bundles and require an enterprise contract
- CRM integration requires developer effort, as there are no native plug-and-play connectors for most CRMs
User Reviews and Ratings
FreJun holds a 4.9/5 rating on G2 from 63 verified reviews. The top three most-mentioned pros from G2 reviewers are: ease of CRM integration, quality of AI call transcriptions, and responsive customer support. The most-mentioned cons are limited inbound routing on the Standard plan and the need for better reporting export options.
Exotel holds a 4.2/5 rating on Capterra from 68 reviews. Users praise Exotel’s IVR reliability and call recording capabilities. Commonly mentioned cons include the complexity of the credit-based pricing model and the developer effort required for integrations. Notably, SaaS Adviser data positions FreJun ahead of Exotel specifically for SMB use cases, with FreJun consistently rated higher for ease of use and deployment speed.
When to Choose FreJun
FreJun is the stronger choice in the following specific scenarios.
First, for outbound B2B sales teams making 30 to 100+ calls per day who need every call auto-logged to Salesforce or HubSpot without manual entry, FreJun’s native CRM sync directly removes a major source of CRM data decay.
Second, for recruitment teams using CEIPAL, Recruit CRM, or similar ATS platforms, FreJun’s dedicated ATS integrations make it far easier to log candidate calls and track pipeline.
Third, for SaaS and BFSI teams in India who need AI call insights to coach reps and improve conversion rates, FreJun delivers transcription and sentiment data at every price tier.
Fourth, for VP Sales and founders who want to get a 10-person team calling within the same day of signup, FreJun’s self-serve onboarding eliminates the multi-week implementation cycles common with enterprise telephony platforms.
Fifth, for teams that operate across India and UAE, FreJun’s INR and USD pricing with local virtual numbers in both markets provides a single platform for both regions.
Try FreJun free for 7 days and start your free trial today
When to Choose Exotel
Exotel is the stronger choice in specific scenarios as well. For large inbound contact centres (50+ agents) that need multi-level IVR, complex call routing logic, and number masking for marketplace use cases (such as ride-hailing or delivery platforms), Exotel’s infrastructure is purpose-built and battle-tested at scale. Additionally, for engineering teams that want to build custom voice applications using Exotel’s voice and SMS APIs, the platform offers developer-friendly documentation and a mature API ecosystem. Furthermore, for enterprises that already have Exotel deeply integrated and are primarily inbound-focused, the switching cost may outweigh the benefits of moving to a more outbound-centric platform like FreJun.
Key Differences Between FreJun and Exotel
- Pricing Model: FreJun charges a transparent per-user monthly subscription (₹1,349 to ₹1,699/user/month). In contrast, Exotel uses prepaid credit bundles that are harder to budget month-to-month.
- AI Features: FreJun includes AI transcription and sentiment analysis on all paid plans. Exotel, however, restricts AI capabilities to enterprise tiers requiring a custom contract.
- CRM Integration: FreJun offers 23+ native CRM integrations with zero developer effort. Exotel, on the other hand, requires API development for most CRM connections.
- Primary Use Case: FreJun is optimised for outbound sales and recruitment. Moreover, Exotel is optimised for inbound contact-centre and IVR-heavy deployments.
- Compliance: Both platforms are TRAI-compliant. Additionally, FreJun adds built-in DND scrubbing and role-based recording access for all plan tiers.
- Setup Speed: FreJun can be set up in 5 to 10 minutes by non-technical users. Exotel, by comparison, typically requires an onboarding call and developer involvement for full deployment.
- Target Market: FreJun targets India and UAE SMBs and growth-stage companies (5 to 200 seats). Consequently, Exotel serves Indian enterprises and large-scale operations (50+ agents).
FAQs About FreJun vs Exotel
Is FreJun cheaper than Exotel?
For teams of under 20 users, FreJun is more cost-effective. FreJun’s Standard plan costs ₹1,349/user/month with no credit top-ups. In contrast, Exotel’s entry bundle costs ₹9,999 for only 3 agents, plus additional rental fees per agent and per virtual number. For 10 users, FreJun costs ₹13,490/month versus Exotel’s significantly higher blended cost including credits and rentals.
Does FreJun integrate with HubSpot and Salesforce natively?
Yes. FreJun integrates natively with HubSpot, Salesforce, Zoho CRM, Freshsales, and 19+ other CRMs on all paid plans without any developer effort. As a result, calls are auto-logged, recordings attached, and contact data synced bi-directionally in real time.
Which has better AI features, FreJun or Exotel?
FreJun includes AI transcription, sentiment analysis, and call summaries on all paid plans. Exotel’s AI features (AI Assist and Conversational Quality Analysis) are only available on enterprise tiers. Therefore, for teams wanting AI insights at a standard price point, FreJun is the better option.
Can I migrate from Exotel to FreJun?
Yes. Migrating from Exotel to FreJun typically takes 2 to 5 business days. FreJun supports number porting for +91 virtual numbers and provides dedicated onboarding assistance. CRM integration is configured by the FreJun team, and users can be onboarded in under 10 minutes each.
Which is better for VP Sales or founders comparing Indian telephony platforms?
FreJun is better for VP Sales and founders who need transparent pricing, fast deployment, and CRM-native calling for outbound teams. Exotel is better for founders building contact-centre infrastructure with complex IVR requirements or marketplace use cases requiring number masking at scale.
Does Exotel include call transcription like FreJun?
Exotel offers call transcription as part of its enterprise AI product suite (Conversational Quality Analysis), which is not included in standard Business Phone System bundles. FreJun, however, includes call transcription on all paid plans, making it the more accessible option for teams of any size.
What is the key difference between FreJun and Exotel?
The key difference is use-case focus: FreJun is built for outbound sales and recruitment with AI-native, CRM-integrated calling. Exotel, in contrast, is built for inbound contact-centre operations with robust IVR and voice APIs. FreJun charges per user on a subscription model, while Exotel charges via prepaid credit bundles with per-agent rental fees.
FreJun vs Exotel for India-based sales teams: which wins?
For India-based outbound sales teams in SaaS, BFSI, or Customer Support, FreJun wins on pricing transparency, AI features, CRM integration, and setup speed. Exotel wins for inbound contact-centre teams and API-driven custom deployments. Notably, FreJun is rated 4.9/5 on G2 specifically by Indian sales and recruitment users.
How does FreJun help VP Sales improve team performance versus Exotel?
FreJun gives VP Sales real-time AI call summaries, sentiment scores, and CRM-linked performance dashboards on every rep’s calls, all without manual logging. This enables data-driven coaching and pipeline accuracy that Exotel’s standard plans do not provide. FreJun’s call analytics turn every conversation into structured coaching data.
Is FreJun better than Exotel for cloud telephony in India?
FreJun is better for cloud telephony teams that prioritise outbound automation, AI insights, and CRM integration. Exotel leads for inbound-heavy deployments and developer-driven API use cases. For Indian SMBs under 50 seats focused on sales calling, FreJun delivers more value per rupee.
Final Verdict: FreJun vs Exotel in 2026
Both FreJun and Exotel are capable cloud telephony platforms built for the Indian market; however, they serve different buyers. FreJun is the better choice for outbound-first teams: VP Sales, founders, and sales operations leaders who need AI-powered calling, transparent per-seat pricing, and native CRM integration without developer involvement. Exotel is the better choice for inbound contact centres, marketplace platforms, and enterprises that need multi-level IVR, number masking, and voice API flexibility at scale.
The numbers make this clearer: FreJun is rated 4.9/5 on G2 versus Exotel’s 4.2/5 on Capterra. FreJun starts at ₹1,349/user/month with AI included versus Exotel’s credit bundles starting at ₹9,999 for 3 agents. For a 10-person sales team, FreJun’s annual cost is approximately ₹1,61,880 versus a significantly higher blended cost for Exotel once agent rentals, credit top-ups, and integration development are factored in. Additionally, FreJun’s 23 native CRM integrations eliminate the developer overhead that Exotel’s API-based model requires.
Ready to switch or evaluate? Book a FreJun demo to see the platform in action for your team’s specific use case, or start a free 7-day trial with no credit card required.
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