Call automation for data driven teams | FreJun

11 Best Free Sales Coaching Tools

Top Free Sales Coaching Tools

In this competitive world of sales, it’s just not enough to rely on your reps’ natural talent or intuition to succeed. As a sales leader, you must create an environment for your team to constantly refine their skills, stay up-to-date with the latest industry trends, and find ways to work smarter towards your sales goals. And that’s where sales coaching tools come in. From monitoring your reps’ calls to providing personalized feedback, these tools can help improve their sales skills and help them achieve their targets consistently. As the sales landscape becomes more competitive, businesses need efficient tools to help sales teams improve and refine their strategies. Whether you’re a small business owner, marketing intern, or a sales leader, having access to powerful, cost-effective sales coaching tools is essential for developing high-performing sales teams in 2025.

In this blog post, we’ve rounded up the top 13 free sales coaching tools to help take your sales game to the next level. All these tools have a free plan, a free trial, or a free demo to explore without spending a rupee. 

Best Free Sales Coaching Tools in 2025

Coaching your reps need not be a grueling and time-consuming task anymore. Here are 13 free sales coaching tools that can optimize and streamline your coaching efforts – 

1) FreJun: Best Coaching Platform for Sales Calls Analysis

FreJun

FreJun is an advanced sales call analysis platform that offers key insights and data about your reps’ interactions with prospects. Your team can use this invaluable information to improve their sales pitch, customer interactions, and overall performance. Powered by artificial intelligence, FreJun has been carefully designed to optimize your organization’s sales process quickly. FreJun records and logs all your sales calls and automatically updates customer data in any CRM, whether Pipedrive, Zoho, HubSpot, or even LeadSquared.

Key Features:

  • Virtual U.S. local and toll-free numbers
  • Click-to-call functionality
  • Automatic call transcription and storage
  • CRM/ATS integration for seamless data management
  • AI-powered call analytics
  • Voice broadcasting capabilities for marketing purposes
  • Truecaller integration to improve call pickup rates

Pricing– The most basic plan starts at ₹ 1,299 per month. There is a free trial available for all users to explore the platform. 

G2 Rating4.9 out of 5 

2) Avoma:  Best Coaching Platform for Collaboration

Avoma

Avoma might have carved a name for itself as a robust meeting assistant tool, but it’s also a highly capable sales coaching software. It can effortlessly capture what’s working and what isn’t with your sales calls by tracking trends of topics and talk patterns. It also analyzes objections and feature requests to help craft more data-driven and personalized coaching. Avoma is one of the few tools to offer a curated playlist that you can use to train your reps anytime, anywhere. It also offers numerous collaboration features, such as a collaborative note editor, sharable snippets, and sharable agenda templates, all of which help coach your reps.

Key Features 
  • AI-Powered Meeting Notes – Automatically transcribes and summarizes meetings with AI-driven insights.
  • Conversation Intelligence – Analyzes sales calls to track keywords, topics, and engagement trends.
  • Meeting Recording & Transcription – Records and transcribes meetings in real-time for easy reference.
  • CRM Integration – Seamlessly integrates with HubSpot, Salesforce, and other CRMs to log meeting insights.
  • Agenda & Note Collaboration – Allows teams to create shared agendas and take collaborative notes.
  • Speaker Identification – Identifies speakers in conversations to enhance clarity in transcripts.

Pricing– There is a free plan that offers basic features and functionalities. 

G2 Rating4.6 out of 5 

3) Meetrecord: Best Coaching Platform for Identifying Areas for Improvement

MeetRecord

The next coaching platform on our list is Meetrecord which can identify coaching opportunities and areas for improvement by recording, transcribing, and analyzing your sales calls. It can improve your team’s overall performance and speed up onboarding by scoring each and every sales call. It can also measure key performance indicators, such as monologue duration and talk-to-listen ratio, that can be used to offer customized and actionable feedback to every individual rep in your team. 

Key Features 

  • AI-Powered Transcription & Analysis – Records, transcribes, and analyzes meetings for insights.
  • CRM Integration – Syncs meeting data with HubSpot, Salesforce, and other CRMs.
  • Automated Meeting Summaries – AI-generated summaries for quick review.
  • Sales Coaching Insights – Provides real-time feedback and deal intelligence.
  • Customizable Configuration – Supports keyword tracking, team management, and workflows.
  • Compliance & Consent Management – Ensures legal compliance with automated consent handling.

Pricing– The most basic plan costs $39 per user per month. There is also a free trial for all users. 

G2 Rating4.9 out of 5 

4) Chorus: Best Coaching Platform with Conversational Intelligence Capabilities

Chorus

Chorus is a conversational intelligence tool from the house of Zoominfo. This platform offers numerous features to create a coaching culture in your sales team. You can set up customized coaching initiatives to meet your specific sales goals. Since there is no limit to the number of assessment areas, you can craft a coaching program for each rep or team. Chorus also lets you rate the rep’s performance and offer personalized feedback via a dynamic scorecard. The platform also intelligently recommends all the high-scoring calls so reps can learn from their peers. 

Key Features 

  • AI-Powered Conversation Intelligence – Analyzes sales calls, emails, and meetings for insights.
  • Real-Time Call Transcription – Accurately transcribes conversations for easy review.
  • Deal & Pipeline Intelligence – Tracks deal progress and identifies risks in the sales pipeline.
  • CRM Integration – Syncs with Salesforce, HubSpot, and other CRMs for seamless data flow.
  • Coaching & Feedback – Provides AI-driven coaching insights to improve sales performance.
  • Keyword & Topic Tracking – Identifies trends in customer conversations for better strategy.

Pricing– Contact the Chorus team for pricing details. However, there is a free trial available that will be activated after you book a demo. 

G2 Rating4.5 out of 5 

5) Brainshark: Best Coaching Platform for Direct Feedback

Brainshark

Brainshark is a comprehensive sales coaching platform that improves how your reps communicate with your potential customers. The tool lets you author engaging and interactive content and deliver it in formal courses. Brainshark is a must-have if you wish to improve the onboarding time of your reps. Brainshark also has a dedicated dashboard that lets you visualize your team’s progress throughout the coaching journey, measure their sales readiness, and offer direct feedback. This way, you can close the skill gaps before they impact performance

Key Features

  • Sales Readiness & Training – Provides on-demand training and coaching to improve sales performance.
  • AI-Powered Coaching & Feedback – Analyzes sales reps’ responses and provides real-time feedback.
  • Content Creation & Management – Enables teams to create, update, and distribute sales content easily.
  • Video-Based Learning – Supports video coaching, assessments, and interactive training modules.
  • Performance Analytics & Scorecards – Tracks individual and team progress with detailed insights.

Pricing– Contact the Brainshark team for pricing details. Even though there is no free trial, there is a free demo that you can preview anytime. 

G2 Rating4.4 out of 5 

6) Ambition: Best Coaching Platform for 1:1 Sessions

Ambition

Ambition is a powerful coaching suite that helps maximize your team’s performance. The platform lets you conduct 1:1 sessions with your team, ensuring total personalization in your coaching. You can even take public or private notes to aid your training plan. Ambition also automatically shares questions with your reps ahead of time. This will ensure that everyone in the session comes prepared. You can also use various coaching attribution metrics to monitor the progress of your program so that everyone in your organization is aware of how your coaching effort is positively impacting the reps. 

Key Features 

  • Sales Gamification – Motivates sales teams with leaderboards, contests, and real-time scorecards.
  • Coaching & Performance Management – Provides structured 1-on-1 coaching, feedback, and goal tracking.
  • Real-Time Performance Insights – Tracks key sales metrics and displays progress through dashboards.
  • Automated Recognition & Rewards – Celebrates achievements with automated alerts and incentives.
  • CRM & Tool Integrations – Seamlessly connects with Salesforce, HubSpot, Slack, and other platforms.
  • Customizable Scorecards – Measures individual and team performance based on set KPIs

Pricing– Contact the Ambition team for pricing details. There is a free trial available.

G2 Rating4.6 out of 5 

7) Elearning Brothers: Best Coaching Platform for Immersive Learning Experiences

Elearning Brothers

Elearning Brothers might not be a true sales coaching platform, but it finds a spot in this list for its unique offerings. As the name suggests, it is an e-learning software that uses cutting-edge technologies like Virtual Reality and various gamification elements to create more immersive learning experiences for your reps. Elearning brothers offers a suite of products and services that lets you automate various stages of your sales coaching lifecycle, right from content authoring to delivering individual sessions. The platform also offers a one-of-a-kind video-based practice module that lets you train your reps on communication and other soft skills.  

Key Features 

  • Custom eLearning Development – Create interactive and engaging learning experiences tailored to business needs.
  • Gamification & Simulations – Enhance training with immersive game-based learning and real-world simulations.
  • AI-Powered Learning Analytics – Track learner progress and optimize training effectiveness with data insights.
  • Course Authoring Tools – Develop eLearning content using tools like Lectora and CenarioVR (VR-based training).
  • Learning Management System (LMS) – Manage, deliver, and track employee learning in one platform.
  • Video-Based Learning – Create engaging video tutorials and interactive learning modules.

Pricing– Contact the Elearning Brothers team for pricing details. Many of its key features come with a free 30-day trial. 

G2 Rating4.5 out of 5 

8) Second Nature AI: Best Coaching Platform for AI-Based Training

SecondNature

Second Nature AI is a perfect choice if you want to scale up your coaching quickly. The tool offers an interactive AI sales coach that can have live conversations with your sales reps. The AI coach can adapt based on previous talk tracks and your organization’s sales playbooks. The platform even certifies the rep based on their performance to motivate them and make them perform even better. This creates an excellent training environment where your reps can practice whenever and wherever they want. They can make mistakes, learn and improve without impacting your organization’s sales goals. 

Key Features 

  • AI-Powered Sales Coaching – Virtual AI coach simulates real sales conversations for hands-on training.
  • Real-Time Feedback & Scoring – Provides instant feedback on pitch delivery, objection handling, and messaging.
  • Conversational AI Role-Play – Allows reps to practice sales scenarios in a risk-free environment.
  • Personalized Coaching Plans – Tailors training programs based on individual performance and needs.
  • Integration with CRM & LMS – Syncs with platforms like Salesforce and learning management systems.
  • Automated Performance Tracking – Tracks progress and identifies skill gaps with AI-driven analytics.

Pricing– Contact the Second Nature AI team for pricing details. However, you can try their free AI simulator anytime. 

G2 Rating4.6 out of 5 

9) Jiminny: Best Coaching Platform for Automating the Lifecycle of Onboarding

Jiminny

Like Chorus, Jiminny is a conversational intelligence platform that is extensively used for sales coaching. The wide array of coaching features offered by Jiminny ensures that your reps get onboarded quickly and start performing from day one. The platform also facilitates sharing best practices across teams and prioritizes the most urgent coaching needs. Jiminny also tracks metrics like Talk to listen ratio, listening skills, longest monologue, longest customer story, etc., to make sure that data always drive your coaching. 

Key Features
  • AI-Powered Conversation Intelligence – Records, transcribes, and analyzes sales calls for insights.
  • Real-Time Sales Coaching – Provides live feedback and coaching suggestions to improve performance.
  • Meeting & Call Recording – Captures and stores all customer interactions for future reference.
  • CRM Integration – Syncs with Salesforce, HubSpot, and other CRMs to log call insights automatically.
  • Keyword & Topic Tracking – Identifies key trends, objections, and competitor mentions in conversations.
  • Automated Call Summaries – AI-generated summaries for quick review and follow-ups.

Pricing– The most basic plan costs $85 per month. There is also a free 14-day trial for all users. 

G2 Rating4.7 out of 5 

10) Sales Assembly: Best Coaching Platform for Peer-Peer Learning

Sales Assembly

Sales Assembly is a learning and development platform that lets your reps learn from peers in the sales world. It also offers an expert-led training program for your reps in a robust ecosystem of networking and collaboration. Community-led coaching ensures every rep can put forth their ideas and learn best practices from other reps for all-around learning. This is possible through in-house forums and discussion groups curated by different sales roles and topics.

Key Features 

  • Comprehensive Sales Training – Provides structured learning programs for sales professionals at all levels.
  • Live & On-Demand Workshops – Offers expert-led training sessions on sales strategies, leadership, and growth.
  • Peer Learning & Networking – Connects sales teams with industry experts and peers for shared insights.
  • Revenue Leadership Development – Specialized coaching for sales managers and revenue leaders.
  • Sales & GTM Certifications – Provides certifications in sales, marketing, and go-to-market strategies.
  • Customizable Playbooks & Frameworks – Offers ready-to-use sales methodologies and frameworks.

Pricing– The membership costs $30,000 for a year with unlimited seat usage. This means once your company becomes a member, any number of employees can access this platform without restriction.

G2 Rating4.9 out of 5

11) uQualio: Best Coaching Platform for Video-Based Learning

uQualio

uQualio is a video-learning platform that can also be used for sales coaching. This cloud-based tool makes it extremely easy for you to create a video course in sales that can be made accessible to anyone on any device, 24X7. This easy-to-use platform can be fully customized to include videos, interactive quizzes, and supporting documents to make sure that your sales coaching is holistic. It also offers multi-language support and digital badges that can be shared across social media platforms. 

Key Features 

  • Easy Course Creation – Create and distribute online training content with no technical expertise required.
  • Mobile-First Learning – Optimized for mobile devices, allowing learners to access courses anytime, anywhere.
  • Video-Based Learning – Supports video courses with the ability to add interactive elements, quizzes, and assessments.
  • Custom Branding – Personalize the learning experience with custom branding options for your organization.
  • Real-Time Analytics & Reporting – Track learner progress, engagement, and performance with detailed analytics.

Pricing The most basic plan costs $19.99 per user per month. There is also a free trial available.

G2 Rating5 out of 5

Sales Coaching Process

Conclusion

As the sales environment continues to evolve in 2025, leveraging the right tools for coaching and development becomes essential for achieving long-term success. The 11 free sales coaching tools listed above provide invaluable resources to enhance the performance of your sales team without the need for significant investment. From CRM tools like HubSpot and Salesforce Essentials to communication platforms like Slack and Loom, these tools can help you build a more efficient and productive sales process, provide targeted coaching, and ultimately close more deals. The world of sales coaching is constantly evolving, and having the right set of tools at your disposal is essential to stay ahead of your competition.

The 13 free sales coaching tools highlighted in this post are some of the best in the market. Whether you’re looking to provide real-time coaching or analyze your sales calls, there is something for everyone on this list. By leveraging these free tools, your teams can enhance their skills, optimize their performance, and ultimately, drive more revenue for your business. 

Further Reading- 15 best sales calls recording software

A writer/business analyst, who enjoys expressing creativity through painting during leisure hours. Embracing the 'Workcation' philosophy, he seamlessly blends the craft of writing with the allure of exploring new destinations.