Salesforce Dialer Pricing: Why FreJun Is the Better Choice

Last updated on February 6th, 2026 at 12:19 pm

Choosing the right Salesforce dialer is key to maximizing your sales outreach and CRM ROI in 2026. This guide breaks down exact pricing, uncovers hidden costs, and explains why FreJun delivers superior features more affordably.

Looking for Salesforce Dialer pricing in 2026?

Salesforce Sales Engagement (HVS) starts at $50/user/month, but requires Salesforce Enterprise licenses costing $165+/user/month and lacks AI transcription, WhatsApp/SMS, and advanced automation. FreJun offers the same (and more) at $14.49–$16.69/user/month, including AI transcription, predictive dialer, multi-channel engagement, and native Salesforce integration – with no hidden fees.

Yet, the pricing of Salesforce’s native dialer tools, especially High Velocity Sales, can catch teams off guard. As your needs grow, the add-ons stack up and so does the cost. But here’s the good news: third-party solutions like FreJun have emerged to challenge the norm, offering more functionality at a lower cost.

This guide will break down everything you need to know about Salesforce dialer pricing, reveal hidden costs, and show why more teams are switching to FreJun as a smarter alternative.

What Is a Salesforce Dialer and How Does It Work?

A Salesforce dialer is an integrated telephony solution that enables sales and support teams to make, receive, and manage calls directly from within the Salesforce CRM platform. It streamlines outreach by automating call logging, enabling click-to-call functionality, and supporting advanced features like predictive dialing and voicemail drops. Modern Salesforce dialers, such as FreJun, also offer AI-powered call transcription, sentiment analysis, and multi-channel engagement (voice, SMS, WhatsApp), allowing teams to work smarter and close deals faster. By fully syncing call data with CRM records in real-time, Salesforce dialers improve workflow efficiency, ensure accurate data capture, and empower managers with actionable insights to coach reps and optimize sales performance.

Salesforce offers:

• Sales Engagement Dialer: Their native option (formerly High Velocity Sales)
  
• Third-party AppExchange solutions: Like FreJun, Dialpad, Aircall, and others
  

Salesforce dialers offer productivity benefits like click-to-call, call tracking, and CRM activity logging. But beyond this baseline, each solution differs significantly in feature depth, user experience, and pricing.

How Much Does Salesforce Dialer Cost in 2026?

Salesforce Dialer, when integrated with Sales Cloud, offers both inbound and outbound calling features with options for shared minutes and AI-powered capabilities. Pricing varies based on the edition (Inbound, Outbound, or Minutes), with additional costs for AI features like Einstein Conversation Insights. 

1. Salesforce Sales Engagement (formerly HVS)

• Cost: Starts at $50/user/month, billed annually
  
• Requires: Sales Cloud Enterprise or higher, typically $165+/user/month
  
• Included: Basic dialer, work queues, voicemail drop
  
• Limitations: No built-in call transcription, sentiment analysis, or real-time coaching. SMS, WhatsApp, and other channels require separate tools.
  

2. Third-Party Salesforce Dialers

• Aircall: Starts at $50/user/month, extra for analytics and compliance
  
• Dialpad: Ranges from $35–$85/user/month depending on tier
  
• JustCall: Starts around $39/user/month, with variable CRM sync depth
  

Important Note: Many providers charge extra for CRM automation, transcription, and advanced routing, driving up the total cost well beyond the base rate.

Why Fee vs. Value Is the Real Metric

Price alone doesn’t equal value. A $75/month dialer that lacks smart automation or requires manual logging could cost you far more in wasted rep hours and missed opportunities.

When evaluating a dialer:

• Does it save time?
  
• Does it integrate deeply with Salesforce workflows?
  
• Does it include AI features to enhance performance?
  
• Are all necessary features included, or are there hidden costs?
  

Smart buyers now prioritise total cost of ownership over face-value pricing. It was built with this in mind: deliver advanced features at a predictable, accessible price.

FreJun: Smarter, Affordable Salesforce Dialer

FreJun is a modern, AI-powered dialer that integrates natively with Salesforce. It’s designed for teams who want more automation, deeper CRM sync, and lower cost.

Pricing:

Standard: Begins at $14.49 per user, per month

Professional: Starts at $16.69 per user, per month

What’s Included:

• Native Salesforce Integration: Every call, note, task, and tag is automatically synced to HubSpot.

See How FreJun Integrates with Leading CRMs

• AI-Powered Transcription & Sentiment: Understand what happened on the call without listening back.

Discover How FreJun’s Call Recording Works

• Multi-Channel Flexibility: Call, WhatsApp, or SMS leads — all tracked in one HubSpot timeline.
  
• Smart Automation: FreJun can trigger workflows based on keywords, call length, or outcomes.
  
• Performance Analytics: Gain insights into team performance with detailed call metrics and reporting.

How FreJun’s AI Enhances Business Communication

No hidden charges. No locked features behind paywalls. Just a powerful, cost-effective dialer built for Salesforce teams.

FreJun vs. Salesforce Native Dialers

Conclusion: FreJun wins on every major feature and costs less than one-third the price.

Key Features Included with FreJun

What makes FreJun more than “just another dialer” is how much it delivers right out of the box, without upselling, gating, or bloating your tech stack. For teams using Salesforce, FreJun is not only a lightweight power dialer it’s a full-fledged voice intelligence solution designed for speed, productivity, and actionable CRM automation.

Unlike most Salesforce-compatible dialers that offer just the basics, FreJun includes a long list of enterprise-ready features, all bundled into its affordable pricing tiers.

Here’s everything you get when you choose FreJun:

1. Power Dialer & Predictive Dialer

Call through lists effortlessly. Whether you’re running high-volume outbound campaigns or methodically working through a warm lead queue, FreJun supports both power dialing and predictive dialling to suit different workflows.

2. AI Call Transcription & Sentiment Analysis

No more scrambling to take notes. Every call is automatically transcribed, and FreJun’s AI detects sentiment, so you’ll know which conversations were positive, neutral, or need follow-up without re-listening to the call.

3. Native Salesforce Integration

Every call is logged in the correct record in Salesforce automatically. You can view transcriptions, tags, sentiment scores, call recordings, and outcomes directly in contact, deal, or opportunity views.

4. Multi-Channel Engagement (Voice, SMS, WhatsApp)

FreJun supports calls, WhatsApp messages, and SMS giving your team the flexibility to reach customers on the channels they prefer, while still syncing all activity to Salesforce.

5. GDPR & DoT Compliance with Consent Management

FreJun’s call recording tools include automated consent logging and encrypted storage, helping you stay compliant with international regulations — with zero manual effort.

6. Voicemail Drop & Smart Call Disposition

Leave pre-recorded voicemails in one click and instantly mark outcomes like “Not Interested,” “Demo Booked,” or “Follow-Up Required.” These tags can trigger Salesforce workflows or automate tasks.

7. Real-Time Dashboards & Agent Reports

FreJun tracks every call made, received, missed, or dropped. You get real-time dashboards on call volume, connection rates, average duration, and agent performance trends — helping you coach better and optimise faster.

9. Workflow Automation and Triggers

Set rules like: “If the call lasts >3 minutes AND sentiment is positive, mark lead as MQL.” FreJun’s intelligent logic can automate follow-ups, stage updates, and even email sequences inside Salesforce.

10. Click-to-Call from Anywhere in Salesforce

Whether you’re looking at a report, a custom object, or a contact timeline, a single click launches a FreJun call without leaving the CRM.

Key Takeaways

Salesforce Dialer pricing varies widely, but FreJun delivers the best of both worlds: premium features and unbeatable affordability. For teams that want smarter outreach, measurable performance, and full CRM integration, FreJun is the obvious choice.

Instead of paying $75+ per rep for a limited solution, you can invest in FreJun and get advanced automation and AI transcription.

Final Thoughts and Recommendations

When comparing Salesforce Dialer pricing, it’s not enough to just glance at base subscription numbers. You need to dig deeper into total cost of ownership, the time saved (or wasted), the feature set included, and how much manual effort is still required from your reps after the dialer is installed.

Salesforce’s built-in dialer is functional, yes, but it’s rigid and pricey. You’re often forced to buy an expensive Sales Engagement license on top of an Enterprise-level Salesforce price. And for what? Limited dialling power, no real-time coaching, no AI transcription, and no flexibility to scale across communication channels like WhatsApp or SMS.

This is where FreJun completely flips the equation. For less than one-third of the price, FreJun delivers:

• Powerful AI-driven transcription and sentiment analysis
• Full Salesforce-native integration
• Predictive and power dialer modes
• Compliance is built into consent-based recording
• Real-time call coaching features for managers
• Multi-channel support, including SMS and WhatsApp
• Click-to-call, auto-logging, and smart follow-ups

FreJun is not just a replacement for the standard Salesforce dialer. It’s an upgrade in every sense — for your agents, your managers, your workflows, and your bottom line.

If you’re serious about improving your outreach efficiency and minimising rep fatigue while maximising CRM ROI, there is no better investment than FreJun.

Try FreJun Free for 3 Days →

Further Reading: 7 Popular Apps for Calling in the UAE You Need to Know

Common Questions About Salesforce Dialer Pricing and FreJun