Last updated on June 9th, 2025 at 08:42 pm
Manual calling just doesn’t cut it. For teams using Salesforce, adding the right call automation tool can mean the difference between hitting quota and missing it. Whether it’s streamlining outbound efforts, automating follow-ups, or capturing real-time insights, tools like FreJun are transforming how sales reps connect with prospects. In this blog, we’ll explore five top call automation tools — built for Salesforce — that help sales teams Call Automation Tools, close faster, and scale effortlessly. For teams exploring smarter options, FreJun’s Salesforce integration offers a seamless way to unify calling, logging, and insights directly within the CRM.
Table of contents
Why Call Automation Matters for Sales Teams
In today’s fast-paced sales landscape, where leads grow cold in hours, not days, speed and personalization are no longer optional; they’re non-negotiable. The modern buyer expects timely outreach, relevant conversations, and consistent follow-ups. Yet many sales reps still waste valuable hours manually dialing numbers, jotting down notes, toggling between call logs and CRMs, or even forgetting to follow up entirely. These inefficiencies don’t just affect productivity — they cost deals.
That’s where call automation changes the game. Tools like FreJun allow sales teams to operate at scale without losing the human touch. With features like auto-dialing, intelligent call queues, and one-click follow-ups, reps can connect with more prospects in less time. Automatic call logging and CRM syncing eliminate the need for manual data entry, ensuring every touchpoint is recorded and visible to the entire team.
Even more impactful is the consistency it brings. Call automation enforces structured workflows, reduces human error, and enables teams to maintain a predictable sales cadence, regardless of team size.
In short, call automation empowers sales teams to do what they do best — build relationships and close deals — while leaving repetitive tasks to intelligent software. It’s not just about doing more calls; it’s about doing the right calls, at the right time, with the right message.
The Role of Salesforce in Streamlining Sales Workflows
Salesforce has long been the cornerstone of B2B sales operations. Whether it’s lead capture or opportunity tracking, it centralizes vital customer data and provides a 360-degree view of every prospect and deal. Furthermore, it empowers sales leaders with pipeline visibility and gives reps a structured way to manage their day-to-day activities. In essence, Salesforce is where deals are tracked, relationships are managed, and sales forecasts are born.
However, while Salesforce excels at organizing data, it’s not built for high-efficiency outbound calling. As a result, sales reps still find themselves juggling between phone apps, spreadsheets, post-call notes, and Salesforce windows. This kind of constant context switching leads to lost productivity, inconsistent data entry, and delayed follow-ups. Consequently, it creates friction in the workflow and often results in missed opportunities or broken customer experiences.
That’s exactly where integrated call automation tools like FreJun come into play. By embedding directly into Salesforce, these tools allow reps to initiate calls with a single click, automatically log call details, and sync call outcomes to the right records in real time. In turn, this eliminates the need for post-call data entry or hunting down notes.
Moreover, advanced features like voicemail drops, AI-generated summaries, and intelligent follow-up scheduling make the entire process more streamlined. Equally important, sales managers benefit too—call analytics, coaching insights, and team performance dashboards are easily accessible within the Salesforce environment.
5 Best Call Automation Tools for Salesforce Users
These tools offer seamless Salesforce integration and match FreJun’s strength in automation, AI, and voice intelligence:
1. FreJun
FreJun is a cutting-edge AI-powered calling platform tailored for sales teams looking to automate and optimize their outreach efforts. By minimizing manual tasks such as dialing and call logging, FreJun allows reps to focus on meaningful conversations. Its intelligent features deliver real-time insights into team performance and customer interactions, helping sales leaders make data-driven decisions and improve overall efficiency.
Key Features:
- Auto-dialer with intelligent call scheduling to maximize call efficiency
Auto Dialer Software for Businesses
- Automatic call logging and detailed call transcription for accurate records
- AI-driven conversation insights and sentiment tagging to assess call quality
- Seamless integration with popular CRMs like Zoho, HubSpot, and Freshsales
- Real-time call monitoring and coaching tools to boost team performance
Call tracking & analytics for Managers
- Score agent performance based on conversation quality.
How to Improve Call Center Agent Performance – FreJun
- Customizable call scripts and templates to maintain messaging consistency
- Comprehensive analytics dashboard to track key metrics and sales outcomes
FreJun Dashboard – Customer Support
Pricing:
Standard: Begins at $14.49 per user, per month
Professional: Starts at $16.69 per user, per month
G2 Reviews: 4.9/5
2. Revenue.io (formerly RingDNA)
Revenue.io is an AI-powered sales engagement platform that transforms Salesforce into a real-time selling machine. It automates dialing, supports reps with live coaching, and delivers powerful insights to managers through conversation intelligence and call analytics.
Key Features:
- AI-powered real-time coaching for reps during live calls
- Advanced Salesforce workflow integrations for seamless operations
- Call scoring, automatic recording, and analytics dashboards
- Conversation intelligence tools to evaluate rep performance
- Native Salesforce integration with real-time activity logging
Pricing: Custom pricing based on team size
G2 Reviews: 4.7/5
3. Dialpad Sell
Dialpad Sell is a modern cloud-based sales tool that enhances rep productivity through built-in AI and automation. It’s especially useful for hybrid and remote sales teams that rely on real-time data and flexible workflows.
Key Features:
- Real-time transcription and sentiment analysis powered by AI
- Post-call summaries and activity syncing with Salesforce
- Voicemail drop and customizable call scripts
- Built-in performance tracking and rep coaching features
- Workflow automation that integrates natively with Salesforce
Pricing:
Standard: Starts at $15 per user, per month
G2 Reviews: 4.4/5
4. NICE CXone
NICE CXone is a robust contact center platform tailored for large sales teams that require advanced routing, dialing, and AI-driven analytics. It supports omnichannel engagement and integrates deeply with Salesforce environments.
Key Features:
- Predictive and preview dialers to maximize connection rates
- AI analytics for conversation scoring and compliance checks
- Unified dashboards for omnichannel agent productivity
- CTI integration with Salesforce for a seamless agent experience
- Real-time coaching and live monitoring for performance management
Pricing: Starting at $71/user/month
G2 Reviews: 4.3/5
5. Koncert (formerly ConnectLeader)
Koncert is a B2B sales dialer and cadence platform built for SDRs and outbound sales teams. It enhances outbound call volume without sacrificing personalization or data accuracy.
Key Features:
- AI-powered Flow Dialer and Parallel Dialer for high-efficiency calling
- Automated cadence workflows with personalized touchpoints
- Native Salesforce sync and intelligent lead prioritization
- Agent analytics and performance dashboards
- Real-time listening and coaching for managers
Pricing: Custom pricing based on team size
G2 Reviews: 4.6/5
Key Takeaways
FreJun stands out for its clean, intuitive interface, multi-CRM flexibility, and powerful AI capabilities like automatic call summaries and smart follow-up automation. For fast-growing teams that want a balance of affordability, intelligence, and seamless Salesforce integration, FreJun is often the most practical and scalable choice. Its ability to support multiple CRMs like Zoho, HubSpot, and LeadSquared, in addition to Salesforce, also makes it ideal for teams working across multiple systems.
That said, each of the other platforms brings unique strengths to the table:
- Revenue.io shines in high-performance sales environments that require real-time coaching and deep conversation analytics.
- Dialpad Sell is perfect for hybrid or remote teams, especially those who value live transcription and AI insights during calls.
- NICE CXone is built for enterprise teams needing predictive dialing, advanced routing, and omnichannel engagement.
- Koncert is a powerful choice for SDR teams looking to boost outbound volume with smart dialing and structured cadences.
Ultimately, choosing the right tool depends on your sales workflow, team size, and coaching needs. FreJun is a standout for growing teams that want intelligence without complexity. But no matter which platform you choose, call automation — especially when paired with Salesforce — is the key to unlocking more productive, data-driven sales conversations.
Final Thoughts
Today, call automation has become a vital advantage for Salesforce-powered sales teams, helping streamline workflows and reduce manual tasks. With this in mind, tools like FreJun, Revenue.io, Dialpad Sell, NICE CXone, and Koncert offer seamless Salesforce integration. In addition, they come equipped with advanced features such as AI-driven insights, real-time coaching, and intelligent dialing. As a result, these solutions help teams connect smarter, close deals faster, and operate more efficiently in a competitive sales environment.
Each platform has its strengths: FreJun excels in AI automation and multi-CRM support; Revenue.io focuses on coaching and conversation analytics; Dialpad Sell suits hybrid teams with AI-powered transcription; NICE CXone targets enterprise needs with predictive dialing and omnichannel engagement; and Koncert boosts outbound volume with cadence automation. Selecting the right tool depends on your team’s size and goals, but integrating any of these call automation solutions can transform your sales outreach and drive better results.
Further Readings: How to Make Sales Calls from a Dialer in Salesforce CRM
FAQs
FreJun offers one of the most affordable and feature-rich solutions, combining AI-powered call summaries, intelligent dialing, and seamless Salesforce integration, perfect for startups and scaling teams.
FreJun offers effortless Salesforce integration with quick setup, real-time logging, and multi-CRM support, giving sales teams the flexibility to operate efficiently without manual effort.
FreJun delivers live dashboards, real-time transcription, and call tagging that help managers instantly assess rep performance, making it one of the strongest platforms for performance monitoring.
FreJun includes AI-powered conversation tagging and performance tracking that supports live coaching, while others like Revenue.io and Dialpad Sell also offer dedicated coaching tools.
FreJun is built to scale seamlessly from lean startup teams to large enterprise sales orgs. It balances ease of use with powerful automation and compliance-ready infrastructure to support growth at any stage.
Subhash is the Founder of FreJun, the global call automation platform. With 8+ years of entrepreneurial experience, FreJun was established to help customers with their voice communication needs. The goal of FreJun is to develop cutting edge technology and solutions to help customers.