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140 Series Call Rules: What Calls Can You Legally Make in India?

140 series call rules india

AI Summary: India’s 140 series numbers (140xxxxxxx) cover only promotional and telemarketing voice calls. The Telecom Commercial Communications Customer Preference Regulations, 2018 (TCCCPR) and the Second Amendment of 12 February 2025 govern this series. Additionally, DoT introduced the 160xxxxxxx series on 30 May 2024 (PRID 2022249). As a result, BFSI entities regulated by RBI, SEBI, PFRDA, and IRDAI must now use 1601-series numbers for all service and transactional calls. Entities that keep using 140 numbers for transactional calls face penalties from Rs 2,00,000 per violation and risk a one-year blacklist. FreJun helps regulated entities get the correct number series, register DLT templates, and stay fully compliant.

Key Facts at a Glance

ItemDetail
RegulationTCCCPR, 2018 (Second Amendment, 12 Feb 2025)
Governing bodyTRAI / DoT
Applies toAll telemarketers, BFSI entities, BPOs, enterprises making commercial voice calls in India
140 series permitted usePromotional and telemarketing voice calls only
140 series prohibited useService calls, transactional calls, OTPs, account alerts
First-violation penaltyRs 2,00,000
Blacklist trigger5 valid complaints in any rolling 10-day period
Maximum blacklist1 year across all telecom resources and all TSPs

  • The 140 series covers only promotional and telemarketing calls. Using it for service or transactional calls violates TCCCPR, 2018.
  • BFSI entities regulated by RBI, SEBI, PFRDA, and IRDAI must use 1601-series numbers for all service and transactional voice calls, following the DoT circular of 30 May 2024.
  • Penalties for misuse start at Rs 2,00,000 per violation and rise to Rs 10,00,000 from the third violation onward.
  • Five valid complaints in a rolling 10-day period triggers a service suspension. Continued violations lead to a one-year blacklist across all TSPs.
  • Promotional callers using 140 numbers must comply with DLT template registration, consent rules, DND scrubbing, and time limits under TCCCPR.

In this article:

  1. What Is the 140 Series and Who Uses It?
  2. What Calls Can You Legally Make from a 140 Series Number?
  3. What Calls Are Prohibited on the 140 Series?
  4. What Are the TCCCPR Compliance Rules for 140 Series Callers?
  5. 140 Series vs 160 Series: What Is the Difference?
  6. What Are the Penalties for Misusing a 140 Series Number?
  7. Why Must BFSI Entities Stop Using 140 Numbers for Service Calls?
  8. How Do You Get a 140 Series Number and Register as a Telemarketer?
  9. How FreJun Helps You Stay Compliant
  10. Frequently Asked Questions
  11. Key Takeaways
  12. Compliance Disclaimer
  13. References and Sources

Quick Answer: From a 140 series number in India, you may legally make only promotional and telemarketing calls. These calls must go to customers who have not opted out via DND. Service calls, transactional calls, OTPs, account alerts, and collection calls are all prohibited on the 140 series. BFSI entities must use 1601-series numbers for all non-promotional calls under TRAI’s 2025 mandate.

What Is the 140 Series and Who Uses It?

Definition – 140 Series (140xxxxxxx): A 10-digit number series that DoT set aside for registered telemarketers. It covers promotional and commercial voice calls only. The TCCCPR, 2018 and its Second Amendment of 12 February 2025 govern every call made from this series. (Source: DoT Press Release, PRID 2022249, 30 May 2024)

The 140 series is India’s dedicated range for outbound commercial calls. Specifically, when your phone rings from a number starting with 140, a registered telemarketer is calling with a promotional message. DoT set up this series to give consumers a clear, visual signal that a sales call is coming.

Who Can Use 140 Series Numbers?

Registered Telemarketers (RTMs) are the main users of 140-series numbers. Additionally, banks, insurers, EdTech firms, e-commerce companies, and real estate brands that run outbound promotional campaigns also use this series. Every organisation on a 140 number must register as a telemarketer or Principal Entity (PE) on the DLT platform. This platform runs on Distributed Ledger Technology and is managed by a licensed Telecom Service Provider (TSP).

Furthermore, BPOs and contact centres that work for product companies routinely use 140 numbers for outbound campaigns. However, they must dial from numbers that belong to the Principal Entity, not from their own pool. Indeed, TCCCPR sets clear rules on who is accountable between the principal and the agent.

Why Did the 140 Series Lose Consumer Trust?

Originally, the 140 series covered all commercial calls, including service and transactional ones. Over time, promotional traffic took over the series. Consumers started ignoring 140 calls because the prefix became a shorthand for sales calls. As a result, genuine service calls from banks, insurers, and regulated financial firms went unanswered. Consumers simply could not tell a real alert from spam.

In response, genuine entities began using standard 10-digit mobile numbers to make service calls. That move gave fraudsters a ready cover. They could now impersonate banks and financial firms using unregistered mobile numbers with no way for consumers to tell them apart. DoT’s launch of the 160 series on 30 May 2024 (PRID 2022249) fixes this gap. It creates a separate, trusted prefix for verified service calls only.

Ultimately, routing service or transactional calls through 140-series numbers carries legal risk. It also leads to a poor pickup rate from informed consumers who now recognise the 140 prefix as promotional.

Not sure whether your outbound campaigns use the right number series? FreJun’s compliance team can check your current setup and map every call type to the correct regulatory box. Get specific guidance, not generic advice.

Get Legal Guidance

You may legally make promotional and telemarketing voice calls from a 140 series number. Specifically, this covers sales outreach, product offers, schemes, and any call whose main purpose is to get the recipient to buy or consider a product or service.

Permitted Call Categories on the 140 Series

  • Product promotion calls: Telling existing or new customers about new products, features, upgrades, or offers.
  • Sales outreach calls: Cold calls and warm follow-ups from registered telemarketers for any product or service.
  • Financial product campaigns: Promoting new credit cards, loan plans, insurance covers, or investment products to customers who have not opted out.
  • Real estate promotion: Marketing project launches or new units to prospective buyers.
  • EdTech and subscription promotion: Outreach for course sign-ups, renewal offers, or plan upgrades.
  • Event and webinar invitations: Inviting customers to brand events, product demos, or webinars where the main purpose is commercial.

In practice, the test is simple: if the call’s main purpose is to sell or promote, it belongs on the 140 series. If the call exists to serve an existing customer account, it belongs on the 160 series instead.

Even for permitted promotional calls, TCCCPR sets firm conditions. First, every caller must scrub their contact list against the National Do Not Disturb (DND) registry before dialling. Calling a subscriber on the DND list breaks the rules, regardless of the number series the caller uses.

Second, the TCCCPR Second Amendment of 12 February 2025 tightened the rules on consent. An entity cannot ask for consent again until 90 days pass from the opt-out date. Moreover, all consent records must go through the Digital Consent Acquisition (DCA) framework on the DLT platform. They must also meet Section 7 of the Digital Personal Data Protection Act, 2023 (DPDP Act). Skipping either step exposes the entity to TRAI penalties and DPDP Act enforcement at the same time.

So, for your compliance team: a clean contact list and a documented, DCA-compliant consent trail are hard requirements for every 140-series campaign, not nice-to-haves.

What Calls Are Prohibited on the 140 Series?

The 140 series cannot carry service calls, transactional calls, or any call that is not promotional. This rule took effect when DoT created the 160 series on 30 May 2024. It became a hard mandate for BFSI entities through TRAI’s Direction of 19 November 2025 (PRID 2191647).

Call Types That Are Banned on the 140 Series

  • OTP delivery: One-time passwords are transactional by nature. BFSI entities must send them through the 160/1601 series.
  • Account alerts and balance notices: These are service calls tied to the customer’s existing account. They do not belong on 140.
  • EMI reminders and payment alerts: Collection and payment calls are service calls, not promotional ones.
  • Loan disbursement confirmations: Confirming a disbursement is a transactional call. It must not go on the 140 series.
  • Fraud alerts and security notices: Safety-related calls are service calls. BFSI entities must use the 160 series for these.
  • Policy renewal reminders for insurance: IRDAI-regulated entities must route these through the 1601 series per the TRAI Direction of 16 December 2025 (PRID 2205350).
  • Recovery and debt-collection calls: Collection calls relate to an existing contract. They must never go through 140-series numbers.

In my work advising telecom-sector clients, the most common compliance gap I see is collections teams sending EMI reminders and overdue notices through 140-series numbers. That single error breaks TCCCPR, invites TRAI action, and breaches the RBI Fair Practices Code all at once.

How to Handle Grey-Area Call Types

Some calls sit near the line between promotional and service. For example, consider an insurer calling a customer whose policy is about to lapse. That call has both a service element (the lapse warning) and a commercial one (the renewal pitch). Under TCCCPR, the main purpose decides the category. If the call leads with the renewal offer, it is promotional and goes on 140. If it leads with the account warning, it is a service call and must use 1601 for IRDAI-regulated entities.

Also note the 30-minute transactional window rule under the Second Amendment, 2025. A transactional call is only valid within 30 minutes of the customer’s own action that triggered it. Any call sent after that window counts as a service call. It then needs the matching consent stack on the 160 series. Teams that batch and schedule notifications must check their dialler timing carefully against this rule.

So, when classifying borderline calls, apply the main-purpose test and write down your reasoning. Regulators look for proof that the choice was deliberate, not random.

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What Are the TCCCPR Compliance Rules for 140 Series Callers?

The Telecom Commercial Communications Customer Preference Regulations, 2018 (TCCCPR), as amended on 12 February 2025, govern every part of 140-series promotional calling. Non-compliance brings layered penalties from TRAI, sectoral regulators, and the Data Protection Board.

DLT Registration and Template Pre-Registration

Definition – DLT Platform: A Distributed Ledger Technology system that TRAI requires all commercial communication senders to register on. Every call script must carry a unique Template ID from this platform. Calling without a registered, active Template ID breaks TCCCPR rules, even if the number series itself is valid. (Source: TCCCPR Second Amendment, 12 Feb 2025)

Specifically, every IVR opener, agent script, and promotional message must go on the DLT platform as a content template before anyone dials. Each approved template gets a unique Template ID. The call signalling must carry this ID at the time of the call. Using an old, cancelled, or blacklisted template breaks the rules, even when the 140 number allocation is current and valid.

Additionally, the Principal Entity must keep the template registry up to date. When a script changes, for example when an offer expires or pricing updates, the entity must deactivate the old template and register the new one before the first call goes out. Calling with a script that no longer matches the actual conversation breaks both TCCCPR and basic consumer protection standards.

Calling Hours, Volume Limits, and Consent Timing

TCCCPR does not set specific calling hours for all promotional calls. However, several rules limit when and how often a 140-series caller may contact a subscriber. TSPs can cap outgoing calls at a maximum of 20 per day per number for senders who cross the complaint threshold. This cap effectively limits high-volume diallers that collect complaint scores.

For BFSI-linked entities, the RBI Fair Practices Code adds another rule. It limits recovery and collection contact to between 08:00 and 19:00 IST only. Many banks and NBFCs apply this same window to all outbound calls as a safe default. Customer-initiated contact outside those hours is fine, but outbound dialling from the entity is not.

On consent timing: under the Second Amendment, explicit consent for a specific promotional purpose is valid for only 7 days. After that, the entity must get fresh consent or the call cannot go ahead legally. This rule affects entities that build call lists through targeted consent campaigns on the 140 series.

Caller ID, CNAP, and Anti-Spoofing Rules

TCCCPR requires every commercial call to show the actual allocated number as the caller ID. Masking or faking caller ID breaks multiple laws at once. Section 42 of the Telecommunications Act, 2023 criminalises tampering with telecom identifiers. The penalty is up to three years in prison or a fine of up to Rs 50 lakh, or both.

Additionally, DoT’s Calling Name Presentation (CNAP) regime requires accurate caller identity on the receiving handset. Consequently, entities on 140-series numbers must check that their dialler shows the registered number without any masking layer. Using a virtual number that puts a 140 prefix over an underlying mobile number counts as spoofing and draws the same criminal risk.

Therefore, run a technical check on your dialler or cloud telephony vendor’s number-display settings. A written anti-spoofing policy does not satisfy the regulator. The routing setup itself must enforce the rule.

140 Series vs 160 Series: What Is the Difference?

The core difference is purpose. The 140 series carries promotional calls and the 160 series carries service and transactional calls. DoT formally created this split on 30 May 2024 (PRID 2022249). TRAI then turned it into a binding deadline for BFSI entities on 19 November 2025 (PRID 2191647).

Feature140 Series160 / 1601 Series
Main permitted usePromotional and telemarketing callsService and transactional calls
Who can use itRegistered telemarketers and PEs for promotionsVerified Principal Entities; 1601 for BFSI only
Consumer perceptionOften ignored or rejected as spamTrusted prefix for genuine institutional calls
DLT registration neededYesYes
Consent rulesDND scrub + explicit consent (7 days) where neededImplicit (contract term) or explicit (7 days)
Transactional calls (OTPs, alerts)Not allowedMandatory for BFSI entities from applicable deadline
Governing directiveTCCCPR, 2018 and Second Amendment, 2025DoT PRID 2022249 + TRAI PRID 2191647 and PRID 2205350

Additionally, the sub-prefix within the 160 series matters. Specifically, the 1601xxxxxxx sub-prefix goes to financial entities regulated by RBI, SEBI, PFRDA, and IRDAI. Other entities using the 160 series for service calls get different sub-prefixes within the 160xxxxxxx range. As a result, consumers can identify the type of entity calling them just from the prefix.

For a full side-by-side breakdown, see FreJun’s guide on 160 series vs 140 series numbering in India.

What Are the Penalties for Misusing a 140 Series Number?

Penalties for 140 series misuse are large and come from multiple directions. In fact, one non-compliant campaign can attract TRAI financial penalties, service suspension, sectoral regulator action, and DPDP Act fines all at the same time. The structure below reflects the Second Amendment, 2025.

TRAI Financial Penalties Per Violation

  • First violation: Rs 2,00,000
  • Second violation: Rs 5,00,000
  • Third and subsequent violations: Rs 10,00,000 per instance

These penalties apply per violation and are separate for registered and unregistered senders. Furthermore, they stack on top of any penalty for invalid complaint closure or other TCCCPR breaches. So a single dialling campaign that produces multiple complaints can trigger several penalty orders at once.

Service Suspension and the One-Year Blacklist

Financial penalties hurt, but service suspension is operationally far worse. The complaint threshold is now 5 valid complaints in any rolling 10-day period. The Second Amendment, 2025 reduced this from the previous level of 10 complaints in 7 days. Consequently, high-volume promotional diallers now have much less room for error.

On the first breach of this threshold, all outgoing services on the sender’s telecom resources stop for 15 days. Further violations lead to disconnection of all telecom resources, including PRI lines, SIP trunks, and mobile connections, across all TSPs for one year. The entity also goes on a blacklist. For a BFSI entity, that means OTP delivery stops, customer service calls cease, and collection activity halts for twelve months.

Furthermore, consumers can now file complaints without prior preference registration under the 2025 amendments. This widens the pool of potential complainants and cuts the buffer between a first complaint and the suspension threshold.

Being Classed as an Unregistered Telemarketer

If a BFSI entity makes service or transactional calls from a 140 number after its deadline passes, TRAI classes those calls as Unsolicited Commercial Communication from an Unregistered Telemarketer (UTM). The first offence brings a warning. The second brings a usage cap of 20 outgoing calls per day for six months. The third brings full disconnection of all telecom resources.

Beyond TRAI, sectoral regulators act on their own. RBI may take action under Section 35A of the Banking Regulation Act, 1949, or issue a monetary penalty under Section 46. IRDAI may act under Sections 102 to 105B of the Insurance Act, 1938. SEBI may apply penalties under Section 15HB of the SEBI Act, 1992. These actions run in parallel with TRAI enforcement for the same underlying breach.

So, a 140-series violation by a BFSI entity does not invite one regulatory response. It invites action from TRAI, the sectoral regulator, and potentially the Data Protection Board, all at the same time, if personal data rules also broke down in the process.

Why Must BFSI Entities Stop Using 140 Numbers for Service Calls?

BFSI entities must stop routing service and transactional calls through 140-series numbers because the law now expressly forbids it. TRAI’s Direction of 19 November 2025 (PRID 2191647) set phase-wise deadlines for RBI-, SEBI-, and PFRDA-regulated entities to move to the 1600 series. A follow-up Direction of 16 December 2025 (PRID 2205350) brought IRDAI-regulated insurers into the same framework.

Phase-Wise Adoption Deadlines for BFSI Entities

TRAI’s Direction specifies two key deadlines for SEBI-regulated entities. Mutual Funds and Asset Management Companies must complete migration by 15 February 2026. Qualified Stockbrokers must complete migration by 15 March 2026. Further phases for RBI-regulated banks, NBFCs, PFRDA pension funds, and IRDAI insurers come in separate notifications. Each entity must confirm its specific deadline against the operative TRAI Direction text and check with its TSP.

As of November 2025, 485 entities had already moved to the 1600 series voluntarily, subscribing to over 2,800 numbers (TRAI, PRID 2191647). This shows that migration is technically workable. Moreover, entities that delay do so knowingly and expose themselves to the full penalty structure above.

Consumer Trust and Fraud Prevention: The Regulatory Rationale

The reason for separating the two series is clear. Industry reports point to roughly 147 million spam-call complaints in India in 2024. Many of these came from fraudsters using standard 10-digit mobile numbers to pose as bank staff, RBI officials, and SEBI representatives. By restricting financial-entity service calls to the 1601 prefix, regulators give consumers a reliable trust signal. Any genuine service call from a regulated bank or insurer starts with 1601. Any call claiming to be from such an entity but coming from a 10-digit number or a 140 prefix should raise a red flag.

Therefore, the 160/1601 series is not just a legal requirement. It is also a business tool: it raises pickup rates, builds trust, and removes the fraudster’s ability to impersonate regulated institutions. The 140 series, by contrast, now signals a promotional call to most consumers. A growing share of the population ignores or rejects such calls outright.

Notably, clients I advise in the telecom space consistently report higher answer rates after they move to 1601. What this means for your team: migration is both a legal duty and a measurable performance gain.

FreJun handles the technical compliance layer end-to-end: DLT template registration, routing split between your 140 promotional lines and 1601 service lines, CDR logging, and CRM integration with HubSpot, Zoho, Salesforce, and LeadSquared. Your legal team focuses on what the rules say. FreJun handles the technical setup. See exactly how migration works for your entity.

Talk to FreJun’s Legal Team

How Do You Get a 140 Series Number and Register as a Telemarketer?

Getting a 140 series number requires you to register as a Telemarketer or Principal Entity on the DLT platform and then apply through a licensed TSP. The process has four key steps.

Step 1: Register on the DLT Platform

First, go to a TSP that runs a DLT platform. Major options include Jio, Airtel, Vodafone Idea, and BSNL. Complete the Telemarketer or Principal Entity registration form. You will need business registration documents, authorised signatory details, and a description of the calls you plan to make. Once the TSP approves your application, you receive a unique Sender ID on the DLT platform.

Step 2: Pre-Register Your Call Scripts as Templates

Next, register every call script and IVR flow as a content template on the DLT platform. Each approved template gets a unique Template ID. Simple templates usually take 24 to 72 hours to get approved. Templates for financial products may take longer because the TSP’s compliance team runs additional checks.

Step 3: Apply for a 140 Series Number

Next, once your DLT registration is done, apply to the TSP for a 140-series number. The TSP checks your DLT status and the type of calls you plan to make before assigning a number. At this stage, you must undertake in writing that you will use the number only for permitted promotional calls under TCCCPR, 2018 as amended. Using the number for banned call types after that point breaks this undertaking and brings independent penalties.

Step 4: Set Up Routing Segregation in Your Dialler

Finally, set up your calling platform to route all promotional calls through the 140 number and all service or transactional calls through your 160/1601 number. TCCCPR requires this split to be in place at the system level, not just on paper. Regulators and auditors have consistently ruled that a written policy without enforced routing logic does not count as real compliance.

For BFSI entities, additionally verify the TSP license status of every third-party vendor in your calling chain. Each vendor must hold a valid Unified Licence (UL) or UL-VNO authorisation. Check status through the SARAL SANCHAR portal before you sign with any vendor.

Notably, the DLT template registration step takes the longest in practice,, often two to three weeks for first-time registrants. Build this lead time into your campaign calendar to avoid launching calls on unregistered templates.

For broader guidance on the full BFSI compliance framework, see FreJun’s BFSI communication compliance guide 2026, which covers the complete regulatory picture from DLT setup to number series migration. Additionally, FreJun’s guide on TCCCPR 2018 compliance walks through the DLT registration workflow step by step.

140 series call rules india

How FreJun Helps You Stay Compliant with 140 Series Rules

FreJun is India’s cloud telephony and AI-powered calling platform for BFSI, SaaS, and enterprise teams. Importantly, FreJun is not a TSP or telecom operator. Instead, it works as a cloud telephony layer that connects directly with licensed TSPs to provision and manage both 140-series and 1601-series numbers for its clients.

What FreJun Handles on the Compliance Layer

  • Number series setup: FreJun provisions the right number series for each call type, 140 for promotions and 1601 for service and transactional calls, so routing stays compliant at the system level.
  • DLT template registration: FreJun’s team guides clients through registration, from drafting templates to TSP submission and approval follow-up.
  • Consent management: FreJun’s platform connects with the DCA framework to capture, store, and audit consent records. These meet both TCCCPR and DPDP Act, 2023 requirements.
  • Call Detail Record (CDR) logging: FreJun keeps full CDRs mapped to Template IDs and consent records, giving auditors and regulators the trail they require.
  • CRM integration: FreJun connects with HubSpot, Zoho CRM, Salesforce, and LeadSquared so compliance data flows into your existing systems.
  • DND scrubbing: Before any outbound campaign, FreJun’s platform checks contact lists against the national DND registry and removes opted-out subscribers.

Furthermore, FreJun’s AI analytics layer flags potential compliance issues in real time. For example, it alerts the team if a script deviation adds promotional language to a 1601-series service call. This proactive approach is far cheaper than dealing with a TRAI enforcement action after the fact.

You have read the full regulatory picture. Now take the practical step: book a call with FreJun’s compliance team and map your current calling setup against the TCCCPR rules. Most entities find at least one gap in the first session that they had not spotted before.

For Any Questions Reach Out to Our Legal Team

Frequently Asked Questions

What is the difference between the 140 series and the 160 series in India?

The 140 series covers only promotional and telemarketing calls. In contrast, the 160 series covers only service and transactional calls. BFSI entities regulated by RBI, SEBI, PFRDA, and IRDAI must use the 1601 sub-prefix for service calls. Using the wrong series for a call type breaks TCCCPR, even if the number itself is validly allocated. (Source: DoT PRID 2022249, 30 May 2024)

Can a bank use a 140 series number for OTP delivery or EMI reminders?

No. OTPs and EMI reminders are service or transactional calls. Specifically, the 140 series does not allow them. Banks and NBFCs regulated by RBI must route these through 1601-series numbers under TRAI’s Direction of 19 November 2025 (PRID 2191647). Using a 140 number for transactional calls breaks TCCCPR and attracts penalties from Rs 2,00,000 per instance upward.

What are the penalties for misusing a 140 series number in India?

Under the TCCCPR Second Amendment, 2025, the first violation costs Rs 2,00,000, the second costs Rs 5,00,000, and the third and each one after that costs Rs 10,00,000. Five valid complaints in any rolling 10-day period triggers a 15-day service suspension. Further violations result in a one-year blacklist across all TSPs and all telecom resources of the sender.

How do I get a 140 series number and register as a telemarketer in India?

Register as a Principal Entity or Telemarketer on the DLT platform through a licensed TSP such as Jio, Airtel, or Vodafone Idea. Pre-register all call scripts as content templates to get Template IDs. Then apply to the TSP for a 140-series number. Finally, configure your dialler to route all promotional calls through that 140 number only.

Are 140 series telemarketing calls legal in India in 2025?

Yes, 140 series calls are legal when a registered entity uses them strictly for promotional and telemarketing purposes. The caller must scrub DND lists, register templates on DLT, meet consent rules under the TCCCPR Second Amendment, 2025, and comply with the DPDP Act. Calls to DND subscribers or calls using unregistered templates are illegal, regardless of the number series.

Which companies use 140 series numbers in India?

Any registered business may use 140-series numbers for promotional calls, including banks advertising products, insurers marketing plans, EdTech firms promoting courses, e-commerce platforms running offers, and real estate developers pushing new projects. However, BFSI entities must move all service and transactional calls to 1601-series numbers under TRAI’s November 2025 Direction.

How can I block 140 series calls on my phone in India?

Register on the national DND registry by calling 1909 or using the TRAI DND app. Choose your preference to block all commercial calls or specific categories. After registration, any entity that calls you from a 140 number breaks TCCCPR and you can report them through the DND app. Most smartphones also let you block calls by number prefix in the built-in call settings.

Key Takeaways

  • First, the 140 series covers only promotional and telemarketing voice calls under TCCCPR, 2018 as amended on 12 February 2025.
  • Second, service calls, transactional calls, OTPs, account alerts, EMI reminders, and collection calls are all banned on the 140 series.
  • Third, BFSI entities regulated by RBI, SEBI, PFRDA, and IRDAI must use 1601-series numbers for all service and transactional voice calls per TRAI Directions of November and December 2025.
  • Penalties start at Rs 2,00,000 per violation, rise to Rs 10,00,000 per instance, and end in a one-year blacklist that stops all outbound calling.
  • Every 140-series promotional call needs DLT template registration, DND scrubbing, and documented consent under TCCCPR and the DPDP Act, 2023.
  • Furthermore, the complaint threshold tightened to 5 complaints in 10 days under the Second Amendment, 2025, leaving much less room for error.
  • Finally, the routing split between the 140 promotional line and the 1601 service line must be set up at the system level in your dialler, not just written into a policy document.

Compliance Disclaimer

Disclaimer: This article is published for informational purposes only and represents FreJun’s understanding of the relevant legal and regulatory position based on its own independent research and interpretation of publicly available materials. It should not be read as legal advice, legal opinion, or regulatory guidance. Readers should seek independent legal counsel or consult the appropriate regulatory authorities before acting on any information in this article. While reasonable efforts have been made to ensure accuracy and completeness, laws, regulations, interpretations, and enforcement positions may change or vary based on specific facts. FreJun does not warrant that the contents are free from inaccuracies, omissions, or errors and accepts no responsibility for any misinformation, inaccuracies, or reliance placed on the contents of this article.

References and Sources

About the Author: Nimish Gavali is a Legal and Compliance Analyst and appointed Data Protection Officer (DPO) with prior experience practising before the Hon’ble Bombay High Court. Having moved into a corporate role, he advises on telecom regulation, digital compliance, data governance, and customer communication frameworks. His work covers TRAI regulations, DoT licensing, TCCCPR 2018 and its amendments, DLT registration, and the 160 and 140 series numbering framework, with a focus on BFSI and communication platforms building compliant customer-outreach setups. Before his in-house role, he worked on regulatory, civil, and commercial matters before the Bombay High Court. He holds an LL.B. from Government Law College, Mumbai, an LL.M. in Business and Corporate Law, and a Diploma in Cyber Laws. Connect on LinkedIn