Sales tools are necessary for any sales team to generate leads, close deals, and track their success. Having the right tools can help you, and your team carry out the operations smoothly.
What are sales tools?
A sales tool is a software application that your salesperson can use to do their day-to-day tasks. Specialized companies often develop these tools to improve salesperson’s productivity and make it easier for them to achieve their goals.
The sales tools can also help in marketing, customer relationship management, and social media monitoring.
The Different types of sales tools
Zoho CRM is a customer relationship management software that helps increase your customer base by improving your performance. It is designed to help you build strong relationships with the customers and eventually close a sale.
It offers useful analytics that can help you develop more targeted marketing campaigns, execute email-based campaigns, compare your marketing spend to ROI, and monitor its quality. Zoho CRM is considered best because of its ability to keep track of leads and opportunities for online and offline marketing campaigns.
In addition, it also offers the flexibility to customize workflows based on each organization’s needs by integrating with Google Apps, Facebook, Zapier, WordPress, MailChimp, Twitter & more.
LinkedIn Sales Navigator
It is a tool that helps you identify and reach potential prospects using LinkedIn’s vast resources. The product is built around LinkedIn’s robust data to help with prospecting, lead qualification, and contact management. It is a modern tool for B2B marketers with an integrated CRM system to help lead management, pipeline visibility, and account-based marketing.
It has an easy-to-use interface that allows you to connect with prospects and see the latest updates. Moreover, it offers advanced search filters that display detailed information about every prospect. In addition, LinkedIn Sales Navigator integrates with Google Analytics, Google Drive, Microsoft OneDrive, and Dropbox.
This tool can help you manage your pipeline, track deals, send follow-up emails, and generate reports. It offers features like CRM integration, using which you can send custom emails and keep track of them. It is an innovative artificial intelligence system that makes it easy for users to reach out to the right person at the right time with the right message.
Pipedrive also integrates with Google Drive and Dropbox to make your marketing team’s work easier. It is a tool designed for small teams because it has a low monthly price with no long-term contract. Moreover, it can also help you save time and get more deals.
EngageBay is a sales automation solution that helps you acquire leads, convert them to customers, and deliver happiness. It is designed to help you ‘engage’ with your customers – without breaking the bank.
With EngageBay, you can track your emails, book appointments with your clients and prospects, and get a 360-degree view of your customers so that you have a complete history of all the touchpoints and interactions you’ve had with them. This makes upselling and cross-selling easier.
It also has in-CRM telephony feature helps you call your customers directly from the software. All information about the customer is displayed in front of you, thus helping you personalize calls and strengthen your relationship.
HubSpot provides automation that helps you reach out to leads and convert them into sales. It is a CRM, blogging platform, marketing tool, sales tool with a lead scoring system, and website builder all in one. With HubSpot Sales, you can spend less time on CRM data entry and more time on closing deals.
It provides a complete customer journey mapping to analyze what is working and what isn’t. It also focuses heavily on data-driven marketing strategy to help you close more deals. In addition, HubSpot offers valuable tools and features to help you and your team increase their engagement, track progress, and keep you on top of things.
Close.io is a simple yet powerful sales tool that can help your managers keep track of their leads, emails, tasks, and follow-ups in an easy-to-use interface. In addition, it has integrations with popular CRMs like Salesforce and Hubspot, which allow you to synchronize all the data you need for an upcoming meeting or call.
It also includes chatbots that can help your salespeople automate routine tasks and close more deals automatically. The email templates included help you to send out professional emails with ease without having to worry about formatting or your message getting lost in translation when it arrives in the recipient’s inbox.
You need to rethink your sales and marketing strategies and develop innovative ways to engage with potential customers. Sales is one of those professions where you will never stop learning, and new technologies allow you to learn faster than ever before, without having to put in as much time as before. Hence, it’s more important than ever for you to become more data-driven in your day-to-day operations.
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